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A Collision of Internal and Public Relations at Zappos.com
By: Amber Morris
08/27/2010 - I love shoes and I love Zappos.com's incredible customer service so I follow them on Facebook. Yesterday morning, I was surprised to see a post inviting me and their 61,000+ other fans to their "All Hands" employee staff meeting ... Zappos.com Wanna get in one…
What We're Reading: August 1-6, 2010
By: Amber Morris
08/06/2010 - Standing Partnership's picks of must-read links for the week 1. Overwhelmed by Twitter? This article shares some helpful tips on finding the right people to follow. 2. Health care communicators take note: a new study reveals the power of text messaging as an effective communications tool…
Social Media Resources for Nonprofits
By: Amber Morris
08/05/2010 - I recently presented to the board of a local nonprofit. The organization dabbled in social media, but it's board wanted to learn more and see what other nonprofits were doing, before beginning its long-term strategic planning. In the process of building the presentation, I uncovered…
Lessons Learned from Perhaps the Ultimate Blogging Challenge
By: Amber Morris
04/09/2010 - Standing Partnership conducts hands-on blogging and social media training for our clients that are interested in leveraging social media tools, but aren't quite sure where to start. In the training, we devote a fair amount of time to answering the No. 1 question asked: "Where…
Has Social Media Become a Boys’ Club?
By: Amber Morris
04/01/2010 - Recently, I was a panelist in a social media discussion with St. Louis Women in Media, a group of women communicators. During the conversation, the group's founder and interactive media guru, Melody Meiners, shared that she felt social media had evolved into a bit of…
Health Care Professionals Should Learn to Leverage Social Media
By: Amber Morris
01/07/2010 - In the midst of some recent health care issues, I "fired" a doctor I'd had for nearly 10 years. I'd become increasingly concerned about the treatment and counsel she'd been giving me, and decided to get a second option. But the straw that broke the camel's…
If I Can Do It, You Can Do It Too
By: Amber Morris
12/28/2009 - Look Ma ... I'm an HTML programmer. Ok, maybe "programmer" is a bit of a stretch, but over the holiday break, I successfully conquered creating a bulleted list in a blog post ... with a little assistance from Google and a helpful blogger. For those…
Are You a Social Media Pragmatist or Purist?
By: Amber Morris
12/23/2009 - I "recently read" a great blog post by Matt Rhodes outlining five questions to ask when choosing a social media agency. At the time, I was preparing for a business trip and on deadline for several projects, but the post and its five questions have…
The Power of Plain Old Publicity
By: Amber Morris
11/12/2009 - I honestly can't remember the last time I had my TV on. I get my news from the Internet. And in this age of social media, I think we tend to forget the power of plain old publicity via traditional, non-digital sources. I listen to the radio…
Two Social Media Lessons Learned from a “Disney” Blog
By: Amber Morris
09/28/2009 - Lesson #1I worked for Walt Disney World Publicity in the mid ‘90s. Back then, Disney fiercely protected its brand. For instance, for the 25th anniversary of the park, we had planned to create video profiles of a few Disney fanatics, but had to suspend the…
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