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Are You a Social Media Pragmatist or Purist?
By: Amber Morris
12/23/2009 - I "recently read" a great blog post by Matt Rhodes outlining five questions to ask when choosing a social media agency. At the time, I was preparing for a business trip and on deadline for several projects, but the post and its five questions have…
The Power of Plain Old Publicity
By: Amber Morris
11/12/2009 - I honestly can't remember the last time I had my TV on. I get my news from the Internet. And in this age of social media, I think we tend to forget the power of plain old publicity via traditional, non-digital sources. I listen to the radio…
Two Social Media Lessons Learned from a “Disney” Blog
By: Amber Morris
09/28/2009 - Lesson #1I worked for Walt Disney World Publicity in the mid ‘90s. Back then, Disney fiercely protected its brand. For instance, for the 25th anniversary of the park, we had planned to create video profiles of a few Disney fanatics, but had to suspend the…
The Magic of Social Media
By: Amber Morris
09/25/2009 - I had no idea one of my Facebook friends was a parent educator for Parents as Teachers (a Standing Partnership client) until she leveraged Facebook to spread the word about what she does ... XX is wanting everyone to know about Parents As Teachers. It…
Making Time for Social Media: Who’s the Slacker Now?
By: Amber Morris
07/22/2009 - I not so wisely called our COO a hypocrite about a year and a half ago because she hadn't posted on this blog. As I explained in a post at the time, my intention was to goad her into it (and despite my unconventional methods,…
Being Mindful of “True” Social Media
By: Amber Morris
03/27/2009 - In light of the unfortunate struggle many traditional media outlets are facing, who can deny much of the future of communications and public relations lies in social media? That's why I finally began exploring social media. Guided by Marijean's social media primer, I dipped my toe…
Twitter and Tourism: Communicating a Value Proposition
By: Amber Morris
03/16/2009 - My friend Keith is the public relations director at Gaylord Palms, a resort and convention center in Orlando. The resort prides itself on its world-class customer service and Keith recently used Twitter to not only deliver on this critical tourism industry value proposition, but to…
Impressive … And It’s Really Not Even Their Crisis
By: Amber Morris
02/05/2009 - I'm a busy girl. Mail gets sorted into piles: "immediate" and "peruse at my leisure." Mail from Costco typically isn't urgent and usually lands in the examine-later stack. As I tackled the "peruse" pile last night, I was impressed by the letter from Costco and their response to a…
Corporate Blogging 101: Bagels and Blogging
By: Amber Morris
12/10/2008 - I'm at the office eating a bagel. Today's bagel is a carrot really ... a carrot to incent a behavior. I'm blogging about it because I think it addresses a challenge many people face with blogs and other social media vehicles ... the time commitment they require. You…
Corporate Blogging 101: Writing Tips (Tone)
By: Amber Morris
10/16/2008 - Messages are the backbone of any communications or marketing campaign … nothing is more important than strong, audience-appropriate content. And as Justin shared, there are additional considerations when it comes to content when blogging. However, if content is king, there's an equally important queen to…
