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Make Sure There Isn’t a Fire Drill – and Other Webinar Best Practices
By: Beth Minnigerode
08/31/2010 - We've been conducting several webinars this year to teach health care nonprofits how they can use social media to further their missions. We learn something new with each webinar, so I wanted to share a few of our best practice tips to help you execute…
Can you write in plain language?
By: Beth Minnigerode
08/09/2010 - 46% of adults in the U. S. cannot understand the label on their prescription medicine. 50% of adults in the U.S. are unable to read an eighth grade level book. 44 million adults in the U.S. can't read well enough to read a simple story…
4 Ways Nonprofits Should Use Social Media
By: Beth Minnigerode
03/05/2010 - Grant Thornton recently released the results of its annual National Board Governance Survey for Not-for-Profit Organizations. It provides some insights into how much the economy has impacted nonprofits: Nearly nine in 10 respondents reduced expenses More than half delayed capital projects Nearly six in 10…
Pharma is 18 Months Behind in Social Media
By: Beth Minnigerode
06/08/2009 - According to a recent study by Forrester Research, pharmaceutical, biotech and medical device companies are well behind every other industry in utilizing online community building and social networking techniques. As the report states, there may be regulatory reasons for this, but there are strategies these…
You Got a Big Media Hit - Now What?
By: Beth Minnigerode
05/06/2009 - Here's a great example of a spokesperson (Paul Rieckhoff from SupportYourVet.org) staying on message during an interview. Paul did a great job at getting his messages across in-between Stephen Colbert's wise cracks. The Colbert Report Mon - Thurs 11:30pm / 10:30c Paul Rieckhoff colbertnation.com writeFlash({"bgcolor":"#000000","flashvars":"autoPlay=false","src":"http://media.mtvnservices.com/mgid:cms:item:comedycentral.com:226805","wmode":"window","width":"360","height":"301"});…
Building Authenticity Into Your Advertising
By: Beth Minnigerode
05/04/2009 - We've all heard how social media is changing the effectiveness of traditional advertising - just watch the entertaining video below about a consumer "breaking up" with advertising. For companies that are still running ads, it's important to get the biggest bang for your buck. One…
Do Zombies Really Help Sell Medication?
By: Beth Minnigerode
01/15/2009 - I guess GlaxoSmithKline's Treximet® received an outpouring of disgust for its commercial featuring women who look like they've decapitated themselves due to their migraine headaches. As a result, Treximet has altered the commercial to look less like a trailer for a zombie movie. I…
A Gift for Work and Play – The Flip Video Camcorder
By: Beth Minnigerode
01/05/2009 - At a recent gathering to say goodbye to our intern Robin (we'll miss you Robin!), our team's conversation turned to our favorite holiday gifts. The responses ranged from strange (kitchen handy wipes - really, Julie?) to thoughtful (an Adirondack chair built by grandpa from wood…
Election Time Isn't Just for the Candidates
By: Beth Minnigerode
10/27/2008 - In this election season, numerous organizations are raising their profile by promoting their thought leadership and positions on key issues. Here's an example of a statement from the Missouri Hospital Association (MHA) regarding Proposition B. They did a great job at: Taking a strong stance…
Healthcare Communications: The Best Ideas Come from the Front Line
By: Beth Minnigerode
10/21/2008 - At Standing Partnership, we counsel several healthcare-related clients to support their internal and external communications efforts. Also, I have several nurses in my family and always hear about the unique stresses they face compared to a regular desk job. I was glad to read about…
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