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Four More Tips for Thought Leadership Campaigns
By: Beth Minnigerode
04/03/2012 - In our second installment of thought leadership campaign tips, we focus on what to do once you've identified your topics and subject matter experts and prepared them for their role as a thought leader. Click here to check out our first four tips from our…
Four Tips for Thought Leadership Campaigns
By: Beth Minnigerode
03/28/2012 - Sometimes when we start talking about thought leadership campaigns, people's eyes glaze over. To avoid turning "thought leadership" into a buzzword that no one really understands, I thought I'd provide a basic definition: Thought Leadership Campaign - offering tips, advice and opinions on a topic…
Health Literacy Tips for Public Health Campaigns – Part 3
By: Beth Minnigerode
10/24/2011 - For the last post in our three-part series on health literacy tips, we'll focus on the appearance of your communications piece. Before people read a piece, they glance at it, which reveals if the text will be easy or difficult to understand. You don't want…
Health Literacy Tips for Public Health Campaigns – Part 2
By: Beth Minnigerode
10/19/2011 - For the second post of my three-part series about health literacy tips, I'll start by answering this question - "Why should I care about health literacy?" By some accounts, low health literacy is estimated to cost the U.S. health care system more than $58 billion…
Health Literacy Tips for Public Health Campaigns
By: Beth Minnigerode
10/17/2011 - Even for those with a medical degree, the complex world of health care can make your head spin at times. Now, imagine you are one of the 40 million adults in the United States reading at or below a fifth grade level. How are you…
Four Ways to Use QR Codes in B2B Marketing
By: Beth Minnigerode
08/30/2011 - About 28% of all smartphone users have downloaded apps to read QR codes. However, a majority of that growth has been among the tech savvy within the consumer products world, thanks to coupon and contest offers. There certainly are useful applications of QR codes in…
Celebrating National Health Center Week
By: Beth Minnigerode
08/10/2011 - It's National Health Center Week, so we wanted to give a shout out to St. Louis Integrated Health Network and its circle of 18 health networks. We partnered with them last year on the P.U.L.S.E. campaign - an effort to educate the public about navigating…
Back to the basics – tips for refreshing your brand
By: Beth Minnigerode
06/02/2011 - I recently viewed an American Marketing Association webinar about building brands in uncertain times. Much of what it covered was basic, but it serves as a good starting point as you look into refreshing your brand positioning. Here are a few of the key takeaways: Your…
Missouri Hospital Adopts Nicotine-Free Hiring Policy
By: Beth Minnigerode
12/02/2010 - As the whole health care industry focuses more strongly on prevention, Missouri hospitals are trying out new ways to create truly smoke-free campuses. This past week, the second hospital system in Missouri (Saint Francis Medical Center) adopted a nicotine-free hiring policy, complete with requiring applicants…
Health Literacy Learnings from a Twitter Town Hall
By: Beth Minnigerode
11/18/2010 - I'm passionate about health literacy, so I was sad that I had to miss Health Literacy Missouri's recent Twitter Town Hall discussion about how to communicate with the media and general public with health literacy in mind. Luckily, they created a summary of the Town…
