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E-Cards Spread to Health Care Marketing
By: Beth Minnigerode
07/17/2008 - E-cards aren't just for birthdays anymore. According to a July 10 article in The Atlanta Journal-Constitution the Centers for Disease Control and Prevention has developed a variety of electronic greeting cards, so the public can send friends and family friendly health reminders and wellness tips.…
Planes and Pedicures
By: Beth Minnigerode
04/24/2008 - With the number of flight delays and cancellations I've experienced lately, I've come to expect that I'll be stranded at an airport for an extra few hours each time I travel. That's why I was so happy to read my St. Louis Business Journal…
Audio Slide Shows – Opening the Door to New Opportunities
By: Beth Minnigerode
04/23/2008 - Here's a link to a great example of an audio slideshow – one of the relatively new reporting tools the St. Louis Post-Dispatch is using. As reporters look for new ways to cover the news, it also means companies have new opportunities to share their…
What's Making Hospitals Nervous Now
By: Beth Minnigerode
04/08/2008 - The U.S. Department of Health and Human Services has added patient satisfaction data to its Hospital Compare Web site. A quick search of a few of the St. Louis region's hospitals found patients gave a 54% - 86% satisfaction rating in 10 different areas,…
Beth's Business Book Buzz: The Five Dysfunctions of a Team
By: Beth Minnigerode
04/04/2008 - I don't get much out of the one-hour luncheon or breakfast seminars that PR/communications trade associations offer. So, I've turned to reading business books, which provide a more in-depth look at challenging organizational issues. Now, I'm sure many of you are thinking, “I don't even…
Introducing Ty Pennington to Toasted Ravioli
By: Beth Minnigerode
04/02/2008 - "Extreme Makeover: Home Edition" is looking to renovate a deserving St. Louis family's home (well, they actually demolish and replace it with the most gorgeous home you'll ever see!). Submissions must be sent to extremestl@gmail.com by April 11th. The show focuses on families who are…
Past, Present, Future: the basics of crisis PR
By: Beth Minnigerode
03/24/2008 - This month's issue of Public Relations Tactics revisits the Tylenol cyanide tampering crisis of 1982 – an industry standard of crisis PR done right. Times have changed and social media has certainly added an even timelier element to crisis management. However, the main principles of…
In PR, being 'pushy' is a bad move
By: Beth Minnigerode
11/15/2007 - Interesting video on one of Gov. Blunt's recent encounters with reporters, showcasing the need to media train both the spokespeople and their “handlers.” What are your thoughts? Pushing Reporters is Usually not Good PR
