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News Plus Views: Newsy's New Model for Journalism
By: Christi Dixon
09/16/2009 - Jim Spencer, founder of Newsy.com, presented this afternoon at PRSA-St. Louis' monthly luncheon program. He's formed a mutually beneficially relationship with the University of Missouri's School of Journalism that essentially has created a newslab for the next generation of journalists. The concept incorporates several news articles…
Is Twitter Just Pointless Babble?
By: Christi Dixon
08/31/2009 - There's a great social media blog published by Jeff Bullas. I visit often because he posts amusing cartoons, and I'm a sucker for a good morning comic. His most recent post aims to debunk the latest findings suggesting Twitter is about 40% pointless babble. (NO…
If Your Reputation is Behind Bars, Turn Sour Grapes into Fine Wine
By: Christi Dixon
07/24/2009 - First off, I have to apologize for the headline. I couldn't resist the wine puns combined with my favorite branding story of late. We have a keen interest in local wines and winemaking, as my husband is involved in the Missouri industry. We've been known…
The Dark Side of Media Rankings
By: Christi Dixon
06/05/2009 - We've had our share of clients who rely on us to help position them in the best possible way with media that reach their influencers or target audiences. Oftentimes that includes an awards strategy, to be listed in the "Top 10" of this or the…
Les Miserables to Fantastique
By: Christi Dixon
04/16/2009 - I'm admittedly a huge "Les Miserables" fan; have been since it came onto the Broadway scene in the late '80s. I'm also a huge reality TV fan, er junkie, so when I heard a recommendation at PRSA's St. Louis chapter meeting yesterday to watch Susan Boyle,…
A meal on Madoff
By: Christi Dixon
03/19/2009 - I wonder if the owner of Nino's 208 expected this kind of publicity when he offered a free meal to Madoff victims? Did he really just aim to turn those frowns upside down? Hmm.
Journalists are Evolving, Ready or Not
By: Christi Dixon
03/11/2009 - I had a great conversation with a reporter at the St. Louis Post-Dispatch this morning. It was enlightening. And informative. And depressing. This particular guy has a deep background in a particular area. He's been yanked off that beat to cover timely economic issues (depressing)…
Show Me What You’ve Got
By: Christi Dixon
02/24/2009 - The trade show is very much alive; it's just changing shape. In fact, I'd argue that it's still one of the most cost-effective and most overlooked communication tools... but the strategies need to be aligned with what you're trying to accomplish. Are you aiming to…
Twitter in your Toolbox
By: Christi Dixon
01/21/2009 - It was obvious on Inauguration Day. Twitter is becoming more respected as a mainstream news source, professional communications tool and a mouthpiece for citizen journalists. CNN was lauded this past fall for promoting Twitter on air, and NBCWashington.com used Twitter yesterday to inform Inauguration guests of…
A Paradox Among Chief Marketing Executives
By: Christi Dixon
12/08/2008 - A recent survey tells us that the majority of CMOs aren't as enamored with social networks as we might think. Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not…
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