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Sustainability Defined -- Beyond Green Business
By: Christi Dixon
03/20/2012 - We've been engaged in some lively coffee talks lately about the topic of sustainability. Generally, marketers and communicators tend to glom onto the environmental aspects of sustainability... making sure that "green business practices" are widely publicized and celebrated. Is that the only definition? In manufacturing…
What We're Thinking: No Comment
By: Christi Dixon
01/04/2012 - We've engaged in a spirited debate this week over this recent New York Times article on the media relations strategy of TLC's director of public relations. In an era of transparency, does her "no comment" strategy hold up? Several of us weighed in... we'd love…
St. Louis Greenprint Report Highlights Economic Sustainability for Region
By: Christi Dixon
12/20/2011 - Last week's launch of the St. Louis Greenprint 2012: An Action Plan for Growing Our Region's Green Economy heralds a tremendous opportunity for the St. Louis region. Following the lead of Silicon Valley, Denver and Portland, St. Louis is now considered an early mover…
Social Media Tools for the Next Decade - Or Six Months
By: Christi Dixon
11/09/2010 - Just when you thought you had heard about every social media tool, migrated your feeds from the defunct Bloglines to Google Reader and settled into HootSuite... there are dozens of other tools to add to our proverbial toolbox. My personal favorite on this list is…
Teaching PR? Five Tips from St. Louis Profs
By: Christi Dixon
09/17/2010 - On Wednesday I attended a panel discussion facilitated by Barb DeSanto, APR, Fellow PRSA, Ph.D., director of Maryville University’s Communication Program. Organized by PRSA St. Louis, the panel gave us the opportunity to hear from former executives who have made teaching PR a career: Gary Ford,…
Networking with the Most Influential Business Women in St. Louis
By: Christi Dixon
08/18/2010 - A few of us attended the St. Louis Business Journal's Most Influential Business Women awards last Friday, and we were literally and figuratively overwhelmed by these remarkable women. (Just a side note: our own Cathy Dunkin is an "Influential" alum, and her influence is the…
Crisis Communications Lessons from the BP Oil Spill
By: Christi Dixon
07/30/2010 - As a crisis communications planner and media trainer, I've been fascinated by BP's management (er, mismanagement) of the oil spill in the Gulf of Mexico. The communications strategies used by the company have been, at best, inconsistent. A group of us recently attended a Bulldog…
Move Over, Justin Bieber
By: Christi Dixon
05/26/2010 - Hello. My name is Christi, and I'm a reality TV junkie. It's not all trashy. It's inspiring, riveting and oddly redemptive. (Yesterday's Biggest Loser brought me to tears.) And, it's helping my career and clients. Really. I'll bet you this 12-year-old will end up as…
Five Reasons to Make Professional Development a Priority
By: Christi Dixon
05/18/2010 - We often counsel clients on the value of interacting with people who shape their reputations and can help them achieve their business goals. It's no different for communications professionals. We have a responsibility to keep learning and to surround ourselves with talented people who challenge…
News Plus Views: Newsy's New Model for Journalism
By: Christi Dixon
09/16/2009 - Jim Spencer, founder of Newsy.com, presented this afternoon at PRSA-St. Louis' monthly luncheon program. He's formed a mutually beneficially relationship with the University of Missouri's School of Journalism that essentially has created a newslab for the next generation of journalists. The concept incorporates several news articles…
