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HeadStands – Generating Great Ideas
By: Chrissy Hugyez
11/10/2011 - At Standing, we love headstands. No, not actually standing on our heads, but our brainstorming sessions that we've coined "HeadStands." All team members are encouraged to call a HeadStand to get their colleagues' heads together to help brainstorm new, innovative and fun ideas for all…
Laying the Ground Rules for Focus Groups
By: Chrissy Hugyez
10/03/2011 - At Standing, we listen. We believe the best communication starts with listening and that every client deserves a customized program, not a cookie-cutter solution. Each time we bring in a new client, we take them through a comprehensive "Discovery Process," which helps us gain important…
What We're Reading: Avoiding Bad Media Relations
By: Chrissy Hugyez
09/16/2011 - At Standing, we approach reputation management through five distinctive disciplines including public relations. One of the core components to public relations is, of course, media relations. This week we appreciated these articles that remind PR practitioners “what not to do” when reaching out to the…
Spoiled? Milk Campaign Pulled
By: Chrissy Hugyez
07/29/2011 - Earlier this month, my colleague Maya Lunnemann wrote this blog post on the new “Everything I do is wrong” milk advertising campaign. Regarding the campaign, she posed the question, “Funny or failure?” Many of the comments suggested failure – and we weren’t the only ones!…
What We're Thinking: Successful Brands
By: Chrissy Hugyez
07/14/2011 - A brand is much more than a logo or tagline – it ultimately represents the consumer’s perception of a product or company/organization. For example, when people hear Volvo or see its famous logo, they think safety. Similarly, people equate Maytag with reliability, Nike with performance…
A Salute to National Teacher Day
By: Chrissy Hugyez
05/03/2011 - Today is the National Education Association's National Teacher Day, which is a day to honor local educators and acknowledge the important role they play in the lives of students. To mark this special occasion, Standing would like to salute our current clients in the education…
What We're Thinking - National Public Health Week
By: Chrissy Hugyez
04/05/2011 - According to the American Public Health Association (APHA), nearly 30 million people each year visit the emergency room as a result of an injury, while nearly 150,000 people die from injuries. This week, during National Public Health Week, the APHA is encouraging everyone to take…
Social Media and School Districts – Before You Engage
By: Chrissy Hugyez
03/02/2011 - While social media is a common buzz phrase in many corporations and organizations, many school districts across the nation have been slow to jump in and embrace social media. There are many reasons for this lag including a lack of understanding of the benefits of…
Helping St. Louis Students in Need – The Push is Over
By: Chrissy Hugyez
09/14/2010 - So, our KidSmart Push for Pencils drive is officially over. With an ambitious goal of 3,000 school items, I'm sure you are wondering how well we did. I'm happy to report we not only reached our goal, but exceeded it by 105 items. Yes, that's…
The Push is On!
By: Chrissy Hugyez
08/23/2010 - It's that time of year again--for kids to head back to school with stylish clothes and new school supplies. Unfortunately, more than 90,000 St. Louis-area students start the new school year without the needed school supplies, something that is hard for most of us to…
