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Internal Communications: How to Get Human Resources to Collaborate
By: Justin Lopinot
01/28/2010 - I've been helping quite a few clients lately with their internal communications. During a webinar earlier this week, I asked the speakers how to encourage human resources, which in many instances can be reluctant to work with "marketing" people, to collaborate on internal communications. The…
Five Things I've Been Into Lately
By: Justin Lopinot
11/18/2009 - I was inspired by Greg Sullentrup, of Momentum Worldwide, who delivered a presentation to our office. After discussing the topic at hand, he shared 10 things that recently have caught his interest. He said he always concluded his presentations with this "10 things" practice. For us,…
4 Tips for Hospitals That Use Twitter: Follow, Complete, Engage and Be Regular
By: Justin Lopinot
10/20/2009 - I recently read an article posted by the St. Charles Journal about local hospitals using social media. In the article, I learned that Progress West Hospital in O'Fallon posts emergency room waiting times on Twitter. While focusing on wait times alone seems, to me, like…
Are the St. Louis Cardinals the Only Show in Town this Week?
By: Justin Lopinot
10/05/2009 - If you live in the St. Louis area, you may have heard this news already: The St. Louis Cardinals made the playoffs. Yes, it's true. They'll be playing in the postseason starting on Wednesday. What's that? You've heard the news already? Oh, people already know? Really?…
Top Six Reasons NFL's Blackout Policy is Bad PR Move for Football
By: Justin Lopinot
09/09/2009 - The National Football League's 2009 season kicks off tomorrow night in Pittsburgh. Fans in the Steel City who cannot score tickets to the game will have the option to watch the game from the comfort of their homes. That's because the game is a sellout…
Which Search Engine Would You Choose, Google, Bing or Yahoo? Results May Surprise You
By: Justin Lopinot
08/11/2009 - This weekend - thanks to our friend, social media strategy consultant Jason Baer - I learned about BlindSearch, a new tool that lets you compare the search results from Google, Yahoo and Bing. Check it out by clicking here (warning: the site doesn't work well…
A Solid 'B' on Twitter Grader - What's Your Score?
By: Justin Lopinot
06/23/2009 - Only a few months into my Twitter experience, and I'm already certified as "Twitter Elite" for St. Louis. What am I talking about? Let me tell you. I stumbled across the Web site called Twitter Grader. You can enter your Twitter name (or "handle" as…
Is Facebook No Longer 'Far Out' to Baby Boomers?
By: Justin Lopinot
06/02/2009 - Baby Boomers, once the fastest-growing age group on Facebook, are abandoning the social networking site in recent months, according to an analysis released on June 1 by Inside Facebook. The analysis ponders some possible reasons why older Americans are not using new communication tools like Facebook.…
Are Macs Losing 'Cool Points' to PCs?
By: Justin Lopinot
04/14/2009 - OK folks, let me get this out of the way off the bat: I'm a pro-PC, anti-Mac guy. I have pretty extensive experience with both, and I just feel like the Apple logo is more about status than it is about quality. "Look at me,…
Teetering on both sides of the Twitter spectrum
By: Justin Lopinot
03/26/2009 - Here at Standing, people fall into two camps when it comes to Twitter: Those who love it and can't stop talking about it. And those who think it's just silly. There's not much in between. As of today, I fall into the latter category. I…
