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New Presidential Web Site Touts Communication, Transparency and Participation
By: Justin Lopinot
01/22/2009 - Online communications played huge roles for both sides in last year's presidential election. And now that Barrack Obama has been sworn in (twice!) as president, one of his staff's first moves was to revamp the official presidential Web site, http://www.whitehouse.gov. According to a recent blog…
You Can Never Be Too Careful About What You Write Online
By: Justin Lopinot
12/04/2008 - Now that Facebook is mainstream (heck, even this 32-year-old is a member), it's increasingly likely that there are people out there watching for you to slip up. Most people know that potential employers are out there looking at your online activities. But now even government…
Corporate Blogging 101: Generating Comments
By: Justin Lopinot
11/04/2008 - Your blog looks beautiful and is full of great content that is driving readership. But nobody is commenting. What's the deal? A corporate blog should be viewed as a two-way street, engaging readers in the conversation. Readers should be encouraged to participate in dialog. Here…
Corporate Blogging 101: Writing Tips (Content)
By: Justin Lopinot
10/14/2008 - With apologizes to Kevin Costner, who somehow found success following the unrecommended “If you build it, they will come” strategy in the movie “Field of Dreams,” creating a great looking blog will not draws readers. The key is content. Strong content draws in new readers,…
Have opinions of China changed due to Olympics?
By: Justin Lopinot
08/25/2008 - The Olympics are now over, so China's time in the spotlight will slowly fade away. The games in Beijing served as a PR opportunity for the country – a chance to put reputation management skills to the test and show the world that it's more…
Fast Company Blogger Implements 'Killer' Idea
By: Justin Lopinot
08/13/2008 - Francisco Dao, a blogger for Fast Company, is taking story idea submissions through his Web site, The Killer Pitch (click on the button at the top-right corner). That's pretty cool, but the novel thing here is that Francisco lets readers review all of the pitch…
636 and 314 Area Codes Trigger Communication Hang-ups
By: Justin Lopinot
07/15/2008 - Despite all the conveniences afforded by modern technology, it's hard to work and communicate with co-workers and clients when you cannot use a telephone. I've found this out on numerous occasions when I've decided to work from home. That's because I live in St. Charles…
No more human microchip implants in Missouri?
By: Justin Lopinot
05/30/2008 - A story posted to the Columbia Missourian Web site late last night discusses a proposal that would take away Missouri employers' right to implant a microchip into the arms of their employees. The story cuts right to the issue: Your bosses can still make you…
News flash: Wikipedia is not always accurate
By: Justin Lopinot
04/30/2008 - I've been grading papers this week (a LOT of papers) for the two college courses that I'm teaching. I keep running into a problem: Students citing Wikipedia as a source. It's not just in my classes that I see Wikipedia being overly legitimatized. A colleague…
Grammatical error is 'Show-Me State' injustice
By: Justin Lopinot
04/23/2008 - Though I now make a living in the world of issues and reputation management, I'll always consider myself an editor. Over the past 10 years, I've edited thousands and thousands of newspaper articles, headlines, magazine stories, brochures and other works of brilliance. I'm fallible –…
