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Days away from embarking on a month-long paternity leave
By: Justin Lopinot
02/22/2008 - I'm not writing about a communications issue today. No, I'm writing instead about how much I enjoy working for Standing Partnership. Please know that when I talk about Standing being a great place to work, I truly mean it. I'm enthused (overly enthused, perhaps) about…
Target has second thoughts regarding its blog policy
By: Justin Lopinot
01/31/2008 - In fairness to Target, who we picked on in a post earlier this week, I felt it was important to recognize that the company is reconsidering its stance in regards to its long-standing ban of nontraditional media, including both blogs and trade publications. PR Week…
Some managers fear social media
By: Justin Lopinot
01/14/2008 - The Ragan Report posted the article “Poll: Fear drives managers to ban social media at work” today. The author cites a recent poll that shows managers, and not IT folks, often block social media sites because they're afraid productivity would suffer if employees were allowed…
Social media predictions for 2008
By: Justin Lopinot
12/28/2007 - It's “year in review” time at every publication and blog on the planet. Topics range from music to news to social networking. As 2007 comes to a close, I thought it would be fun to discuss predictions on social media and communications for 2008. What…
WWJD: PR stunt uses Christmas lore to promote hotel
By: Justin Lopinot
12/19/2007 - Terrible media pitches make me laugh, often by their mere stupidity (for examples, see here and here). But when a painfully obvious PR stunt somehow garners international attention, something just isn't right. Take the headline-grabbing story about Josephs and Marys being offered a free hotel…
Ready to "Re-Kindle" the Art of Tablet Reading?
By: Justin Lopinot
11/21/2007 - The Ten Commandments were carved into a stone tablet, and now The New York Times, “Harry Potter” and other modern fare will be available in tablet form. Reading's one big cycle, I guess. What I'm referring to is Kindle, Amazon's bold foray into the world…
Save the planet: Quit shaving Howie Mandel's head
By: Justin Lopinot
11/05/2007 - NBC kicked off its “Green is Universal” initiative on Sunday night by turning off the lights during “Football Night in America.” While you can't fault the television powerhouse for trying to make an environmental impact, the situation has the makings of being a PR stunt.…
It's the frickin' truth: Study claims swearing boosts work morale
By: Justin Lopinot
10/23/2007 - There's a new study out that claims profantity in the workplace has a postive impact on morale and motivation. On first glance it seems like a load of ____ [the study doesn't say if cursing is appropriate for a company blog], but perhaps I'm overlooking…
10 minutes of must-see, awkward television
By: Justin Lopinot
10/11/2007 - I've been involved in some awkward media interviews over the years. There was the time I interviewed a pet psychic and had to suspend my disbelief and withhold my laughter as I learned about the inner feelings of dogs, cats, hamsters and other pets. And…
Yahoo looks to "Mash" social networking realm
By: Justin Lopinot
09/18/2007 - Yahoo, always on the heel of faster-moving rivals, is about to launch a new social networking site. Mash, which is not the Mansion-Apartment-Shack-House game you used to play when you were a kid, is the newest entrant into the realm dominated by Facebook and MySpace.…
