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Happy Thanksgiving! (and a few food facts...)
By: Julie Steininger
11/22/2011 - Today at Standing we indulged in our annual Thanksgiving Potluck lunch. From the Apple Snicker Salad to the zesty cranberries, it was delicious and fun! And here's the "family" photo to prove it - even with some of us in our complementary argyle sweaters (or…
Take Me Out To The Ballgame (And Learn About The Missouri Farmers Care Coalition)
By: Julie Steininger
04/04/2011 - It's hard to believe that four days after the snow melted, the St. Louis Cardinals opened the 2011 baseball season. That day also opened the 2011 Missouri Farmers Care "Safe at the Plate" season. With a goal to educate consumers, the campaign utilizes multiple tools…
How The Agriculture Industry Is Using Video to Spread Its Messages
By: Julie Steininger
03/17/2011 - Who hasn't started or ended their day with a scan through the top videos on YouTube, enjoying the multitude of laughing babies or "Charlie bit my finger - again!" Thanks to the folks at MarketingProfs, we know that: 4 out of 5 - the number…
Communicating About Where Our Food Comes From
By: Julie Steininger
03/03/2011 - Did you know you need a farmer three times a day? That was an "aha" moment today at Commodity Classic, the convention of the U.S. corn, soybean, wheat and sorghum industries. The day kicked off with breakfast with Monsanto's Leading Growers Network. We had a…
Social Media Transports You to the Farm
By: Julie Steininger
06/03/2010 - I am a St. Louis Cardinal Baseball fan. I also am a fan of food. So, my ears perked up when I heard a radio commercial featuring Cardinal slugger Matt Holliday promoting Stepping Up to the Plate, an educational ad campaign aimed at increasing consumer…
David Letterman: A Crisis Communications Case Study
By: Julie Steininger
10/02/2009 - David Letterman's audience didn't witness a typical late night comedy show on Thursday. Rather than his Top 10 List, the show host shared that he had sexual relationships with female members of his staff and was the target of a related extortion plot. Besides being…
Everything Old is New Again: Twitter is the New Telegraph
By: Julie Steininger
08/05/2009 - Some people are naturals; some people are not. Some people tweet with ease; some people agonize over paring down their meaningful commentary to 140 characters. Ben Schott, author of Schott's Vocab, wrote in the New York Times that "there is nothing new about technology imposing…
Twitter Touts Great American Pastime and City of St. Louis
By: Julie Steininger
07/17/2009 - St. Louis is still aglow from the excitement of this week's Major League Baseball All-Star game. Social media had a role in the festivities as well. Reebok hosted the "Hidden Ball Trick" Scavenger Hunt, a viral marketing campaign that took fans on a hunt throughout…
Media Training ... for All
By: Julie Steininger
05/20/2009 - Wow, two recent stories caught my attention. An (in)famous industry and a famous individual are preparing to enter the media world. First, according to the Ottawa Sun, prostitutes in Vancouver will be offered media training prior to the 2010 Olympic Games. "Kerry Porth, with the…
Repositioning Swine Flu
By: Julie Steininger
04/29/2009 - Last night, Brian Williams of NBC Nightly News informed me that the federal government requested that we no longer call the recent public health emergency swine flu. Rather, we should call it the H1N1 virus. (In my opinion, too technical; one of the key rules…
