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Social Media Transports You to the Farm
By: Julie Steininger
06/03/2010 - I am a St. Louis Cardinal Baseball fan. I also am a fan of food. So, my ears perked up when I heard a radio commercial featuring Cardinal slugger Matt Holliday promoting Stepping Up to the Plate, an educational ad campaign aimed at increasing consumer…
David Letterman: A Crisis Communications Case Study
By: Julie Steininger
10/02/2009 - David Letterman's audience didn't witness a typical late night comedy show on Thursday. Rather than his Top 10 List, the show host shared that he had sexual relationships with female members of his staff and was the target of a related extortion plot. Besides being…
Everything Old is New Again: Twitter is the New Telegraph
By: Julie Steininger
08/05/2009 - Some people are naturals; some people are not. Some people tweet with ease; some people agonize over paring down their meaningful commentary to 140 characters. Ben Schott, author of Schott's Vocab, wrote in the New York Times that "there is nothing new about technology imposing…
Twitter Touts Great American Pastime and City of St. Louis
By: Julie Steininger
07/17/2009 - St. Louis is still aglow from the excitement of this week's Major League Baseball All-Star game. Social media had a role in the festivities as well. Reebok hosted the "Hidden Ball Trick" Scavenger Hunt, a viral marketing campaign that took fans on a hunt throughout…
Media Training ... for All
By: Julie Steininger
05/20/2009 - Wow, two recent stories caught my attention. An (in)famous industry and a famous individual are preparing to enter the media world. First, according to the Ottawa Sun, prostitutes in Vancouver will be offered media training prior to the 2010 Olympic Games. "Kerry Porth, with the…
Repositioning Swine Flu
By: Julie Steininger
04/29/2009 - Last night, Brian Williams of NBC Nightly News informed me that the federal government requested that we no longer call the recent public health emergency swine flu. Rather, we should call it the H1N1 virus. (In my opinion, too technical; one of the key rules…
Throw Down in the Lou: Emerson vs. AB, or Always Be Prepared
By: Julie Steininger
04/16/2009 - Today's St. Louis Post-Dispatch chronicles a rift between two of St. Louis' top corporations - Emerson and Anheuser-Busch InBev. The ruffled feathers stem from a change in InBev's payment terms with Emerson from 30 to 120 days. Also today, David Farr, Emerson chairman, CEO and…
Trust: It’s Not Just for Breakfast Anymore
By: Julie Steininger
01/28/2009 - I recently participated in a conversation with health and nutrition experts from across the country. One of the influencers, who works in public health, mentioned the distrust of corporations by the community members with whom she regularly interacts. This is a real dilemma for organizations…
When Crisis Strikes Close to Home
By: Julie Steininger
01/09/2009 - On Thursday, sadly, a contract employee was shot by an unknown assailant on the Pfizer campus just a few miles down the highway from our office. Fortunately, recent media reports list the victim to be in satisfactory condition. Standing Partnership works frequently in crisis and…
How to Navigate 'Wicked Problems'
By: Julie Steininger
12/11/2008 - Contrary to what the phrase sounds like, "wicked problems" are not issues that pre-teen skateboarders encounter at the local skate park. Rather, wicked problems: Are hard to define Lack precedent Have many diverse stakeholders Have complex causes Fundamentally have no "right answer" Wicked problems could…
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