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A Choice of Changes
By: Loren Wassell
06/18/2008 - InBev continues to advocate for its offer to buy Anheuser-Busch, the last big beer brewer firmly planted in the United States. In an op-ed in Tuesday's St. Louis Post-Dispatch, InBev CEO Carlos Brito promises to keep the beloved Clydesdales and Grant's Farm, and repeats previous…
Full Court Internet Press
By: Loren Wassell
06/12/2008 - Belgian brewer InBev has created a new Internet site to communicate directly with several key audiences about its bid for Anheuser-Busch. The new site - www.globalbeerleader.com includes a 12-minute video interview with InBev CEO Carlos Brito and separate messages for A-B employees, distributors, consumers, communities…
What do presidential elections have in common with toxic waste sites?
By: Loren Wassell
06/06/2008 - When the subject of communications is a “low-trust, high-concern” situation, such as toxic waste or other environmental issues, facts are only the first step. More than 10 years ago, Dr. Vincent T. Covello, director of the Center for Risk Communication, established that competence and expertise…
