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Chipotle Grammy Ad -- Great Ag Ad or Insult to Farmers?

By: Nick Sargent

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02/13/2012 - As my wife and I snarked our way through the Grammys last night, I did something I almost never do during commercial breaks of live events. I looked up from my iPhone and watched. This is what I saw: It's probably the most powerful agriculture…

What Does the Future Hold for Google Plus?

By: Nick Sargent

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01/27/2012 - In our first two videos of the series Ashlyn Brewer and I examined "What is Google Plus?" and "Who Should Use Google Plus?" In part three, we debate the long-term viability of the platform. Could 62 million new users in 6 months since its launch…

Start Making the Case for Social Media Investment with this Video

By: Nick Sargent

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11/28/2011 -   At Standing Partnership, we're often asked by clients how they can best make the case for an investment in social media that makes sense (and more importantly, dollars) for the company.   Making the business case isn't always easy for social media. Like most…

Coming Home Again and Again: How Universities Can Engage Young Alumni

By: Nick Sargent

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10/10/2011 - When my wife and I graduated from college in 2002, I'm pretty sure one of the main reasons we were so excited was that meant we got to come back for Homecoming. We went to a Division III school, so football really wasn't the draw…

3 Ways to Make Internal Newsletters More Effective

By: Nick Sargent

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08/31/2011 - Not long ago internal newsletters were simply feel-good vehicles to celebrate employee birthdays, announce Christmas parties and give the CEO a forum to thank employees for their contributions. During the last few years, that's changed. As the rapidly evolving information age requires quick, innovative action…

What We're Thinking: Sustainability Tips

By: Nick Sargent

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08/25/2011 - Sustainability isn't just a value we help our clients communicate; it's something many members of the Standing Partnership team embrace in our own lives. Earlier this summer, my wife and I purchased a used push reel lawn mower for handling our small south St. Louis…

Three Ways NGO Tracking Can Help Your Sustainability Reporting

By: Nick Sargent

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07/21/2011 - The social evolution of the business world is transforming the way organizations manage complex communications and marketing issues. Like never before investors, neighbors, non-governmental organizations (NGOs) and other stakeholders are taking a more active role in shaping the way companies do business. Earlier this week…

Five Tips for Effective Crisis Response Videos

By: Nick Sargent

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07/07/2011 - Late last month, a Southwest Airlines pilot was suspended for delivering an unsavory, bigoted rant about flight attendants over the plane's cockpit radio. Through its spokesperson, the company issued an apology that riled both customers and crisis communicators. To many the response seemed incomplete, and…

Are my kids doomed to follow in my fast food footsteps?

By: Nick Sargent

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03/31/2011 - ­On a road trip with my wife a few years ago, a familiar site peaked over the pine trees that lined the long, lonely highways of northern Wisconsin: The Golden Arches. "Isn't it disturbing how where ever you go there's a McDonald's?" I said to…

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