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Burger King’s Mexican Mistake
By: Ryan Saale
04/17/2009 - Ah, nothing like a good marketing blunder to spice up U.S. and Mexican relations. Burger King recently unveiled a new advertisement for its "Texican" Whopper that portrays a Texas-style cowboy next to what seems to be a small Mexican wrestler wearing a cape resembling the…
Bienvenue à PR: Cannes Lions Launches New Category
By: Ryan Saale
01/06/2009 - The who's who of the communications industry will convene at this year's Cannes Lions awards with a little surprise - the PR industry. Yes, the world's premier, global awards festival for those passionate about advertising, communications, and media has announced that PR will join the…
Keep An Eye On Monocle
By: Ryan Saale
08/05/2008 - One of the newest trends currently emerging in the traditional publishing world is the cross-niche, global magazine. Apparently, reading up on culture, society, international affairs and everything in between in one compact publication is where readership is going – or, at least where publishing houses…
BlueCasting: Proximity Marketing. Really!
By: Ryan Saale
07/22/2008 - A rather benign conversation last week with a friend in Argentina quickly turned into a heated discussion when she began explaining her newly chosen profession as a "BlueCaster." Not familiar? Don't feel bad, neither was I. She explained BlueCasting as a proximity marketing technology that…
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