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How Skype Is Becoming a Business Tool
By: Tammy Stankey
10/22/2009 - Imagine you want to reach a small but influential group of people and engage in more personal dialog than a Webinar allows ... enter Skype, the free, online video- and voice-conferencing and file-sharing tool that is moving from primarily personal use to more commercial use.…
Avoiding Twitter? MIchael Hyatt might convince you otherwise
By: Tammy Stankey
07/21/2009 - One of my favorite bloggers, Michael Hyatt, had a great post earlier this month that anyone using, avoiding or considering Twitter should definitely read. Michael is CEO of Thomas Nelson Publishers. I started following his blog and tweets for selfish reasons (I have a young adult adventure novel I'd…
Want to improve your reputation? Make sure Corporate Communications is sitting at the C-level table
By: Tammy Stankey
07/16/2009 - In an article today in The Wall Street Journal titled "Wal-Mart's Image Moves from Demon to Darling," reporter Ann Zimmerman dissects the retailer's metamorphism from villain to hero. (Well, maybe not quite hero.) Regardless of your personal opinion on the company (and everyone has one),…
Whale Hunting: Landing Big Accounts and Transforming Business Starts with Employee Communications
By: Tammy Stankey
06/30/2009 - I'm reading "Whale Hunting: How to Land Big Sales and Transform Your Company" by Tom Searcy and Barbara Weaver Smith. Our CEO, Cathy Dunkin, has seen Tom Searcy speak, has purchased several copies of the book to share, and is leading our team in discussions…
Update: Crisis Communications & Matrixx’s Zicam brand: Something stinks and we can’t even smell it!
By: Tammy Stankey
06/17/2009 - Update: Since this blog was posted, there is now a full page ad in USA Today (9A) from Matrixx, as well as a video and written message to consumers on the Zicam website. This time CEO Bill Hemelt does much better. Yesterday the FDA warned consumers…
Trader Joe's Unauthorized Commercial
By: Tammy Stankey
03/31/2009 - Although these days I mostly find myself humming something off of U2's No Line on the Horizon CD, today I've found myself humming a little diddy from the Trader Joe's Unauthorized Commercial as posted by Philanthropy.com and being shared around the nonprofit world. I give them…
How to know if you're receiving good counsel
By: Tammy Stankey
02/23/2009 - Last week a colleague sent this blog post from David Mullen around. In it, David identifies 10 clues to knowing if a client/company is getting good value from its PR counselors. I couldn't improve much on the list, or the comments that followed, except to suggest that good counselors also…
Super Bowl Ads: Did They Support Their Products' Brand Messages?
By: Tammy Stankey
02/02/2009 - Super Bowl Sunday - where else can you find advertisers spending three million dollars in media time (and almost as much in production) to get their messages in front of a captive audience? Today, the talk around the water cooler is all about which ads were…
Deciding What is Mission Critical in a Weak Economy
By: Tammy Stankey
01/13/2009 - In times like these, organizations are determining how to work smarter with fewer resources. But before taking an ax to your company budget, consider asking your communications professionals to help. Senior communications professionals, armed with your business objectives, can provide experienced counsel on which activities…
Setting Key Results Objectives
By: Tammy Stankey
12/01/2008 - Recently, at our company retreat, we took a look at the local and national economies and discussed how they will impact our clients' businesses and our own. Some might envision that as a depressing discussion. It was anything but. Instead, my colleagues and I walked out feeling empowered…
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