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How to Navigate 'Wicked Problems'
By: Julie Steininger
12/11/2008 - Contrary to what the phrase sounds like, "wicked problems" are not issues that pre-teen skateboarders encounter at the local skate park. Rather, wicked problems: Are hard to define Lack precedent Have many diverse stakeholders Have complex causes Fundamentally have no "right answer" Wicked problems could…
Moving from Transparency to Accountability in a Recessionary Economy
12/09/2008 - While transparency has become one of the hottest marketing buzz words, public relations professionals have been smirking. One of the tenets of sound public relations always has been transparency. It is at the core of building real and trusted relationships with consumers and other stakeholders. So,…
Car Execs in the Hot Seat: A Sincere Response
11/26/2008 - William Ford, the executive chairman of Ford, gave an interview on NPR last night about the industry's request for a "bailout." It was one of the most refreshing, down-to-earth commentaries I have heard from this industry. President-elect Obama yesterday called the Big 3 "tone deaf."…
Election Time Isn't Just for the Candidates
By: Beth Minnigerode
10/27/2008 - In this election season, numerous organizations are raising their profile by promoting their thought leadership and positions on key issues. Here's an example of a statement from the Missouri Hospital Association (MHA) regarding Proposition B. They did a great job at: Taking a strong stance…
Financial Brands Shine Amidst the Turmoil
10/22/2008 - In this economy, no one has a tougher job at marketing than the leaders of financial brands. How can these organizations, at the center of the crisis, communicate with consumers in a way that will foster credibility and create confidence in our financial institutions? It…
Corporate Blogging 101: Blog Design Templates
By: Jerry Gennaria
10/22/2008 - Fifty milliseconds. According to a study by Dr. Gitte Lindgaard of the Human Oriented Technology Lab at Carleton University in Ontario, participants were able to form an opinion of a website within 50 milliseconds, or 1/20th of a second. That study, published in Nature, shows…
Marketing During an Economic Downturn: What Do You Say?
10/16/2008 - I like some television ads. Yes, I know most people avoid them. But the really good ones from major national brands tell us so much in such little time. These ads provide insightful peaks into a company's marketing strategy, giving people in our profession lots…
Look What the Stork Dropped In: A New Branding Project
By: Julie Wright
08/26/2008 - In just a short while, Standing will welcome a very junior member to its ever-expanding family –my newborn baby. For several months now, many people have asked us what our plans are in naming our baby. My husband and I have determined that this decision…
Corporate Branding: What We Can Learn by Monitoring the Brand of America
06/13/2008 - Thomas Friedman writes today that the selection of Barack Obama as the Democratic nominee has given more of a bump to America's overseas image than “the entire Bush public diplomacy effort for seven years.” He talks about how Obama's nomination demonstrates that people still hunger…
Branding: A different way to start the conversation
By: Marijean Jaggers
04/29/2008 - Michelle Golden has a great point on her Golden Practices blog. At Standing, when we begin branding conversations with clients we lead them through discussion about who they ARE; what promise they've made and kept to their communities. A different approach, and one that may…
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