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2012 Trends for Reputation Management
By: Patrick Lunsford
01/11/2012 - It's early in the New Year, which means many of us are writing the wrong date, making small talk about how "2011 just flew by," going to movies that want Oscar nominations, and reading plenty of articles/posts on what to expect for the year. In…
Do you want a marketing campaign all about you?
By: Andrea Mollett
01/09/2012 - We often fall into a pattern of thinking "it's all about me." It's easy to do. Companies and brands are capitalizing on that same thinking in marketing campaigns. Instead of marketing a product to the consumer, the campaign makes you and your relationship with that…
What We're Reading: Brand Positioning
By: Maggie Brandt
11/11/2011 - As some chilly and rainy fall weather has hit us full force this week, we at Standing have enjoyed staying cozy indoors and reading about one of our favorite topics - brand positioning. Check out a few of our favorite links below. Organizations develop visual…
What the Rally Squirrel Can Teach Us about Marketing
By: Beth Doriani
10/12/2011 - Everyone knows the phrase, "When life gives you lemons...make lemonade!" But, what if life gives you a rodent on the field at Busch Stadium during game four of the National League Division Series? Players and managers - take a deep breath. Everyone else - embrace…
How to be Successful - I Propose Brand Loyalty
By: Beth Doriani
10/04/2011 - Loyalty is defined as faithfulness to _____ (fill-in-the-blank). It typically belongs to a person, country, group or cause although the list can expand. Plain and simple, businesses want to be the object of loyalty. Congratulations, Coke and Apple, you did it! However easy it may…
Laying the Ground Rules for Focus Groups
By: Chrissy Hugyez
10/03/2011 - At Standing, we listen. We believe the best communication starts with listening and that every client deserves a customized program, not a cookie-cutter solution. Each time we bring in a new client, we take them through a comprehensive "Discovery Process," which helps us gain important…
What We're Reading: September 19-23
By: Maggie Brandt
09/23/2011 - If you were to stop by Standing's break room this week, you would have heard several passionate conversations about this week's season premiers of many of our favorite TV shows - Glee, Modern Family, Big Bang Theory, Castle, Two and a Half Men, and Parenthood,…
What We're Thinking: School Brands
By: Maggie Brandt
09/08/2011 - I'm not sure if it's the beautiful fall weather, the start of football season or our recent Push for Pencils drive, but I have been missing school these past few weeks. While I'm thrilled to be in a place in my life that does not…
A Citiot?
By: Christine Luelf
07/18/2011 - Okay, so I admit it, I'm a bit of a geek. I love words. You'll find words of inspiration, quotes and phrases not only in my office but also in most of the rooms in my house. (And for those Legally Blonde fans, thanks to…
What We're Thinking: Successful Brands
By: Chrissy Hugyez
07/14/2011 - A brand is much more than a logo or tagline – it ultimately represents the consumer’s perception of a product or company/organization. For example, when people hear Volvo or see its famous logo, they think safety. Similarly, people equate Maytag with reliability, Nike with performance…
