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What We're Thinking: Successful Brands
By: Chrissy Hugyez
07/14/2011 - A brand is much more than a logo or tagline – it ultimately represents the consumer’s perception of a product or company/organization. For example, when people hear Volvo or see its famous logo, they think safety. Similarly, people equate Maytag with reliability, Nike with performance…
Back to the basics – tips for refreshing your brand
By: Beth Minnigerode
06/02/2011 - I recently viewed an American Marketing Association webinar about building brands in uncertain times. Much of what it covered was basic, but it serves as a good starting point as you look into refreshing your brand positioning. Here are a few of the key takeaways: Your…
How to Repurpose Content to Support Your Brand Through Strategic Communications
By: Marijean Jaggers
10/30/2009 - I've been doing a lot of coaching with clients on how to repurpose content they're already creating to maximize their reach, particularly in the online space. All the content created by members of your team -- whether it's in internal e-mails, on social networking sites,…
Two Social Media Lessons Learned from a “Disney” Blog
By: Amber Morris
09/28/2009 - Lesson #1I worked for Walt Disney World Publicity in the mid ‘90s. Back then, Disney fiercely protected its brand. For instance, for the 25th anniversary of the park, we had planned to create video profiles of a few Disney fanatics, but had to suspend the…
If Your Reputation is Behind Bars, Turn Sour Grapes into Fine Wine
By: Christi Dixon
07/24/2009 - First off, I have to apologize for the headline. I couldn't resist the wine puns combined with my favorite branding story of late. We have a keen interest in local wines and winemaking, as my husband is involved in the Missouri industry. We've been known…
Healthcare Reform: Can Twitter Predict the Outcome
07/22/2009 - Working in a firm of writers, we frequently debate word choice, wondering if a particular word represents the intended meaning as well as evokes the desired emotion. In a story from National Public Radio this morning, a representative from Gallup discusses the words each political party is choosing…
The Best Advice for Using Twitter for Marketing and PR
By: Marijean Jaggers
07/16/2009 - If you're interested in learning how you can use Twitter for Marketing and PR, visit this site: www.howtousetwitterformarketingandpr.com. Did you click through? Really? You should ... The site makes a very strong argument, I think, and one I agree with. Surprised? Maybe even a little…
Whale Hunting: Landing Big Accounts and Transforming Business Starts with Employee Communications
By: Tammy Stankey
06/30/2009 - I'm reading "Whale Hunting: How to Land Big Sales and Transform Your Company" by Tom Searcy and Barbara Weaver Smith. Our CEO, Cathy Dunkin, has seen Tom Searcy speak, has purchased several copies of the book to share, and is leading our team in discussions…
Pharma is 18 Months Behind in Social Media
By: Beth Minnigerode
06/08/2009 - According to a recent study by Forrester Research, pharmaceutical, biotech and medical device companies are well behind every other industry in utilizing online community building and social networking techniques. As the report states, there may be regulatory reasons for this, but there are strategies these…
Building Authenticity Into Your Advertising
By: Beth Minnigerode
05/04/2009 - We've all heard how social media is changing the effectiveness of traditional advertising - just watch the entertaining video below about a consumer "breaking up" with advertising. For companies that are still running ads, it's important to get the biggest bang for your buck. One…
