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Are Macs Losing 'Cool Points' to PCs?
By: Justin Lopinot
04/14/2009 - OK folks, let me get this out of the way off the bat: I'm a pro-PC, anti-Mac guy. I have pretty extensive experience with both, and I just feel like the Apple logo is more about status than it is about quality. "Look at me,…
Trader Joe's Unauthorized Commercial
By: Tammy Stankey
03/31/2009 - Although these days I mostly find myself humming something off of U2's No Line on the Horizon CD, today I've found myself humming a little diddy from the Trader Joe's Unauthorized Commercial as posted by Philanthropy.com and being shared around the nonprofit world. I give them…
Skittles: A Taste of How Web Sites Should Be Done
By: Marijean Jaggers
03/18/2009 - Unless someone's directed you there, or you've caught the buzz, OR you're just a raving Skittles fan, you may not have seen the new Skittles site. I urge you to go look. I'll wait. OK, are you done? No? You want to hang out there…
Good Is Actually Good
By: Mistie Thompson
03/09/2009 - Call me dumb, or delusional, or desperately in need of a long tropical vacation (guilty as charged), but in an effort to find a bright spot in the chaos that seems to be surrounding us these days, I believe I've identified one: we now must live…
Super Bowl Ads: Did They Support Their Products' Brand Messages?
By: Tammy Stankey
02/02/2009 - Super Bowl Sunday - where else can you find advertisers spending three million dollars in media time (and almost as much in production) to get their messages in front of a captive audience? Today, the talk around the water cooler is all about which ads were…
Trust: It’s Not Just for Breakfast Anymore
By: Julie Steininger
01/28/2009 - I recently participated in a conversation with health and nutrition experts from across the country. One of the influencers, who works in public health, mentioned the distrust of corporations by the community members with whom she regularly interacts. This is a real dilemma for organizations…
What Were You Thinking?
By: Loren Wassell
01/28/2009 - If you're concerned about reputation management, it's a nightmare. One of your employees seems to have been soliciting phony, favorable reviews on the Internet. Not surprisingly, he's been caught and outed. Your credibility is on the line. That appears to be what happened to Belkin,…
Do Zombies Really Help Sell Medication?
By: Beth Minnigerode
01/15/2009 - I guess GlaxoSmithKline's Treximet® received an outpouring of disgust for its commercial featuring women who look like they've decapitated themselves due to their migraine headaches. As a result, Treximet has altered the commercial to look less like a trailer for a zombie movie. I…
How to Navigate 'Wicked Problems'
By: Julie Steininger
12/11/2008 - Contrary to what the phrase sounds like, "wicked problems" are not issues that pre-teen skateboarders encounter at the local skate park. Rather, wicked problems: Are hard to define Lack precedent Have many diverse stakeholders Have complex causes Fundamentally have no "right answer" Wicked problems could…
Moving from Transparency to Accountability in a Recessionary Economy
12/09/2008 - While transparency has become one of the hottest marketing buzz words, public relations professionals have been smirking. One of the tenets of sound public relations always has been transparency. It is at the core of building real and trusted relationships with consumers and other stakeholders. So,…
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