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Corporate Branding: What We Can Learn by Monitoring the Brand of America
06/13/2008 - Thomas Friedman writes today that the selection of Barack Obama as the Democratic nominee has given more of a bump to America's overseas image than “the entire Bush public diplomacy effort for seven years.” He talks about how Obama's nomination demonstrates that people still hunger…
Branding: A different way to start the conversation
By: Marijean Jaggers
04/29/2008 - Michelle Golden has a great point on her Golden Practices blog. At Standing, when we begin branding conversations with clients we lead them through discussion about who they ARE; what promise they've made and kept to their communities. A different approach, and one that may…
The Many Faces of Standing Partnership
By: Marijean Jaggers
04/21/2008 - We had a problem at Standing. No one liked his or her headshot and we all pretty much hate getting our picture taken. Rather than using a photo, I'd been using an avatar that a friend of mine created for me to use on my…
Brand Ambassadors and Burritos
By: Maya Lunnemann
04/07/2008 - In a world of TV shows, radio programs, the Internet, revolving billboards and restroom advertising, there's no doubt that we're overwhelmed with marketing messages (studies indicate numbers anywhere between 600 and 3,000 messages per day). So how does a company cut through all of that…
Branding Middle America: JCPenney & Ralph Lauren
03/26/2008 - So, maybe I'm a snob, but I truly dislike JCPenney. That is until now. Living in an exurb of St. Louis, JCPenney is the only department store within 15 minutes of my house, so I've been forced to go there a time or two. When…
