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Tree Planting at the Charlottesville Albemarle Airport
By: Marijean Jaggers
11/17/2009 - On Sunday, I was one of 90 volunteers who participated in an event at the Charlottesville Albemarle Airport. It was a gorgeous day, up to 70 degrees and sunny, following several days of soaking rain that left the ground nice and soft -- perfect for…
Five Reasons I Want the Local Police to Use Social Media
By: Marijean Jaggers
08/27/2009 - I was enjoying a cup of coffee this morning and observed a disturbing scene. A man pulled up to the coffee shop and jumped out of his truck and went inside, leaving his daughter (who was maybe a year old) in the backseat in her…
New PetLover Group Will Lead the Pack for Stray and Rescue Groups
By: Cathy Dunkin
08/11/2009 - As an animal lover and the proud parent of rescue dogs Murphy and Annie, my heart goes out to all the homeless pets in shelters. So when Nestlé Purina invited me to get involved in the new St. Louis PetLover Coalition, I leapt at the…
The Best Advice for Using Twitter for Marketing and PR
By: Marijean Jaggers
07/16/2009 - If you're interested in learning how you can use Twitter for Marketing and PR, visit this site: www.howtousetwitterformarketingandpr.com. Did you click through? Really? You should ... The site makes a very strong argument, I think, and one I agree with. Surprised? Maybe even a little…
CHO Knows Social Media: How a Regional Airport Makes Connections
By: Marijean Jaggers
07/15/2009 - Standing Partnership client, the Charlottesville Albemarle Airport (CHO), has grown by leaps and bounds with its reputation and reach over the last year. Through the use of social media tools and a new dynamic Web site, the airport's executive director, Barbara Hutchinson, has developed a…
Twitter for Event Promotion, Collaboration and Community Building
By: Marijean Jaggers
06/01/2009 - "It all started on Twitter," said Steve Whitaker, kicking off the first-ever pie bake off in the community of Charlottesville, Va. The C'ville Pie Down, as the event came to be known, started with an innocent tweet. First, Jamie Schwartz of Brown Automotive, a local…
Insights from NPR
By: Melissa Lackey
03/17/2009 - Welcome Tim Eby! Watch out St. Louis...our local national public radio station has some exciting things in store, not the least of which is the potential move to Grand Center in 2011. Thanks to the monthly Focus St. Louis Breakfast Club, we had an opportunity…
Election Time Isn't Just for the Candidates
By: Beth Minnigerode
10/27/2008 - In this election season, numerous organizations are raising their profile by promoting their thought leadership and positions on key issues. Here's an example of a statement from the Missouri Hospital Association (MHA) regarding Proposition B. They did a great job at: Taking a strong stance…
Financial Brands Shine Amidst the Turmoil
10/22/2008 - In this economy, no one has a tougher job at marketing than the leaders of financial brands. How can these organizations, at the center of the crisis, communicate with consumers in a way that will foster credibility and create confidence in our financial institutions? It…
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