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Twitter for Event Promotion, Collaboration and Community Building
By: Marijean Jaggers
06/01/2009 - "It all started on Twitter," said Steve Whitaker, kicking off the first-ever pie bake off in the community of Charlottesville, Va. The C'ville Pie Down, as the event came to be known, started with an innocent tweet. First, Jamie Schwartz of Brown Automotive, a local…
Insights from NPR
By: Melissa Lackey
03/17/2009 - Welcome Tim Eby! Watch out St. Louis...our local national public radio station has some exciting things in store, not the least of which is the potential move to Grand Center in 2011. Thanks to the monthly Focus St. Louis Breakfast Club, we had an opportunity…
Election Time Isn't Just for the Candidates
By: Beth Minnigerode
10/27/2008 - In this election season, numerous organizations are raising their profile by promoting their thought leadership and positions on key issues. Here's an example of a statement from the Missouri Hospital Association (MHA) regarding Proposition B. They did a great job at: Taking a strong stance…
Financial Brands Shine Amidst the Turmoil
10/22/2008 - In this economy, no one has a tougher job at marketing than the leaders of financial brands. How can these organizations, at the center of the crisis, communicate with consumers in a way that will foster credibility and create confidence in our financial institutions? It…
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