Our Blog: where do you stand?
All Blog Entries | Subscribe to Feed
Corporate Blogging 101: Bagels and Blogging
By: Amber Morris
12/10/2008 - I'm at the office eating a bagel. Today's bagel is a carrot really ... a carrot to incent a behavior. I'm blogging about it because I think it addresses a challenge many people face with blogs and other social media vehicles ... the time commitment they require. You…
Explaining Corporate Blog Comment Moderation
By: Susan Iskiwitch
11/19/2008 - Approving comments on a corporate blog is a delicate process. On one hand, a corporate blog team wants to encourage its readers to have a voice and engage in two-way communication. On the other, the blog team must ensure the comments displayed publically are genuine…
Corporate Blogging 101: Generating Comments
By: Justin Lopinot
11/04/2008 - Your blog looks beautiful and is full of great content that is driving readership. But nobody is commenting. What's the deal? A corporate blog should be viewed as a two-way street, engaging readers in the conversation. Readers should be encouraged to participate in dialog. Here…
Corporate Blogging 101: Blog Design Templates
By: Jerry Gennaria
10/22/2008 - Fifty milliseconds. According to a study by Dr. Gitte Lindgaard of the Human Oriented Technology Lab at Carleton University in Ontario, participants were able to form an opinion of a website within 50 milliseconds, or 1/20th of a second. That study, published in Nature, shows…
Corporate Blogging 101: Analytics
By: Susan Iskiwitch
10/20/2008 - My colleagues and I were sitting in a meeting a few weeks ago with an organization that is just getting their bearings in the online space. We asked if they were using any Web analytics software -- Google Analytics, StatCounter, SiteMeter, etc. The idea of…
Corporate Blogging 101: Writing Tips (Tone)
By: Amber Morris
10/16/2008 - Messages are the backbone of any communications or marketing campaign … nothing is more important than strong, audience-appropriate content. And as Justin shared, there are additional considerations when it comes to content when blogging. However, if content is king, there's an equally important queen to…
Corporate Blogging 101: Writing Tips (Content)
By: Justin Lopinot
10/14/2008 - With apologizes to Kevin Costner, who somehow found success following the unrecommended “If you build it, they will come” strategy in the movie “Field of Dreams,” creating a great looking blog will not draws readers. The key is content. Strong content draws in new readers,…
Corporate Blogging 101: Choosing the Right Blogging Software
By: Matt Dawson
10/02/2008 - If you're serious about making your corporate blog succeed, your primary job is to create compelling, value-added content and posting on a regular schedule. Do that, and you'll dramatically increase your chances of success. But that doesn't mean you can avoid making one important decision:…
Corporate Blogging 101: The Importance of URL and Blog Title
By: Marijean Jaggers
09/16/2008 - What's the most important decision to make before your corporation begins to blog? Some think it's the WHO -- which person in the organization will be the voice to represent them? WHAT is undeniably important, and a key decision to make early on, and if…
Corporate Blogging 101: What to consider before you blog
By: Marijean Jaggers
09/09/2008 - Just as an organization's leaders would meet before a big sales pitch, presentation or speaking opportunity, discussion needs to occur internally before any organization dives headfirst into the blogosphere. This responsible approach is strategic, reduces risk and creates clarity around the project. Phase I: Making…
series
categories
client blogs
Charlottesville-Albemarle Airport :: Jet Blast
Parents as Teachers National Center
what we read
Center for Media and Democracy
How Nonprofits Can Use Social Media
blog archives
» May 2008
