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Trade Show Marketing -- Social Media Before the Show
By: Maggie Brandt
05/08/2012 - If you've ever attended a tradeshow, or a conference with an exhibit hall, you likely understand how difficult it is to stand out from the crowd. With rows and rows of booths to wander by, tradeshow attendees can easily get lost, overwhelmed or, worst of…
Five Great Recruitment Videos from Colleges and Universities
By: Larissa Piper
02/21/2012 - Video is a powerful promotional tool, particularly for colleges and universities recruiting prospective students. While researching best practices for recruitment videos in higher education, we found there are many factors that go into making a video successful and effective. The most successful student recruitment videos…
Is Pinterest Just for Girls?
By: Ashlyn Brewer
02/16/2012 - I'm one of those people that scoffs when anything gets too gendered. I mean, it's 2012. There shouldn't be "boy jobs" and "girl jobs." And don't even get me started on gendered soft drinks (I'm looking at you, Dr. Pepper Ten .) So, I was…
What Does the Future Hold for Google Plus?
By: Nick Sargent
01/27/2012 - In our first two videos of the series Ashlyn Brewer and I examined "What is Google Plus?" and "Who Should Use Google Plus?" In part three, we debate the long-term viability of the platform. Could 62 million new users in 6 months since its launch…
What We’re Reading – Social Media and SOPA/PIPA
By: Maggie Brandt
01/20/2012 - I don't know about you, but my Facebook newsfeed had been blowing up with comments about and criticisms of SOPA/PIPA, the proposed legislation to hold Internet companies like Google responsible for curbing the distribution of pirated movies, television shows and music. If you haven't read…
What We’re Reading: Your 2012 Communications Make-Over
By: Beth Doriani
01/13/2012 - I don't care if it's your gym's 2012 slogan, a new marketing campaign, or advice from your mom, if I hear the phrase, "New Year, New You" one more time, I will scream! Go ahead, test me. But because it is that time of year,…
2012 Trends for Reputation Management
By: Patrick Lunsford
01/11/2012 - It's early in the New Year, which means many of us are writing the wrong date, making small talk about how "2011 just flew by," going to movies that want Oscar nominations, and reading plenty of articles/posts on what to expect for the year. In…
Companies Can't Abandon Social Media's Front Lines
By: Ashlyn Brewer
12/12/2011 - If companies weren't scared of social media before, they'd definitely be shaking in their boots after reading this recent Forbes article on the Alec Baldwin/American Airlines scuffle -- "Companies Can't Win the Twitter Wars." The article portrays Twitter as the Wild West of consumer opinions,…
Who Should Use Google Plus?
By: Ashlyn Brewer
12/01/2011 - If you watched our last video, or have read much of the information about Google Plus, you probably have a pretty good idea of what it is. However, you may still be wondering if it's right for you and your organization. In our second video…
What is Google Plus?
By: Ashlyn Brewer
11/29/2011 - In our first video blog debate, my colleague Nick Sargent and I discuss the social media question of the season "What is Google Plus?" This might seem like a simple enough question, but for a new network, which has generated both enthusiasm and disappointment among…
