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What Does the Future Hold for Google Plus?
By: Nick Sargent
01/27/2012 - In our first two videos of the series Ashlyn Brewer and I examined "What is Google Plus?" and "Who Should Use Google Plus?" In part three, we debate the long-term viability of the platform. Could 62 million new users in 6 months since its launch…
What We’re Reading – Social Media and SOPA/PIPA
By: Maggie Brandt
01/20/2012 - I don't know about you, but my Facebook newsfeed had been blowing up with comments about and criticisms of SOPA/PIPA, the proposed legislation to hold Internet companies like Google responsible for curbing the distribution of pirated movies, television shows and music. If you haven't read…
What We’re Reading: Your 2012 Communications Make-Over
By: Beth Doriani
01/13/2012 - I don't care if it's your gym's 2012 slogan, a new marketing campaign, or advice from your mom, if I hear the phrase, "New Year, New You" one more time, I will scream! Go ahead, test me. But because it is that time of year,…
2012 Trends for Reputation Management
By: Patrick Lunsford
01/11/2012 - It's early in the New Year, which means many of us are writing the wrong date, making small talk about how "2011 just flew by," going to movies that want Oscar nominations, and reading plenty of articles/posts on what to expect for the year. In…
Companies Can't Abandon Social Media's Front Lines
By: Ashlyn Brewer
12/12/2011 - If companies weren't scared of social media before, they'd definitely be shaking in their boots after reading this recent Forbes article on the Alec Baldwin/American Airlines scuffle -- "Companies Can't Win the Twitter Wars." The article portrays Twitter as the Wild West of consumer opinions,…
Who Should Use Google Plus?
By: Ashlyn Brewer
12/01/2011 - If you watched our last video, or have read much of the information about Google Plus, you probably have a pretty good idea of what it is. However, you may still be wondering if it's right for you and your organization. In our second video…
What is Google Plus?
By: Ashlyn Brewer
11/29/2011 - In our first video blog debate, my colleague Nick Sargent and I discuss the social media question of the season "What is Google Plus?" This might seem like a simple enough question, but for a new network, which has generated both enthusiasm and disappointment among…
Start Making the Case for Social Media Investment with this Video
By: Nick Sargent
11/28/2011 - At Standing Partnership, we're often asked by clients how they can best make the case for an investment in social media that makes sense (and more importantly, dollars) for the company. Making the business case isn't always easy for social media. Like most…
What We're Reading: New Mobile Technology
By: Beth Doriani
11/04/2011 - As if smart phones weren't smart enough, this week marks another forward step for mobile technology. Now Siri can tell you where the nearest locksmith is, but what else does your smart phone do? How do you make purchases? How do you give sales presentations…
What We're Reading -- Social Media Influence and Klout
By: Ashlyn Brewer
10/27/2011 - Recently I blogged about some of the mistakes social media marketers make when it comes to Klout, the social media influence measurement tool. This was just a few months ago, and since then the conversation about social media measurement and specifically, the value of Klout,…
