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Unhappy Customers, Total Detractors and Social Media
By: Ashlyn Brewer
10/25/2011 - We've all heard that social media is a shift from one-way communication (company -> customer) to two-way communication. These open communication channels help you better understand your customers and your customers better understand you. They give you the opportunity to "listen to and participate in…
What We're Reading: Social Media Roundup
By: Beth Doriani
09/30/2011 - At Standing we like to give kudos. So, a big shout out to the Social Media Club of St. Louis (or as members like to call it, #smcstl) for a great event last night...and for inspiring the theme for this week's blog post - social…
What We're Reading: September 19-23
By: Maggie Brandt
09/23/2011 - If you were to stop by Standing's break room this week, you would have heard several passionate conversations about this week's season premiers of many of our favorite TV shows - Glee, Modern Family, Big Bang Theory, Castle, Two and a Half Men, and Parenthood,…
Is Jumo the Next Big Thing in Social Media for Nonprofits?
By: Ashlyn Brewer
09/07/2011 - I admit it, I'm probably too quick to fall in love with new social networks. Often, my initial wave of excitement for a network is quickly followed by disappointment when it doesn't catch on. However, I'm proud to report that this attitude may finally pay…
Four Ways to Use QR Codes in B2B Marketing
By: Beth Minnigerode
08/30/2011 - About 28% of all smartphone users have downloaded apps to read QR codes. However, a majority of that growth has been among the tech savvy within the consumer products world, thanks to coupon and contest offers. There certainly are useful applications of QR codes in…
Google: Good, Evil or Just a Business?
By: Mary Phelan
08/24/2011 - Is Google one of your best virtual friends? If so, you might want to get to know this behemoth of information gathering a little bit better. "How Google Dominates Us" in the August 18, 2011 issue of The New York Review of Books, is a…
What We're Reading: Aug. 15-19
By: Jessica Hartman
08/19/2011 - This week's What We're Reading focuses on social media. An AdAge article notes that ComScore started publishing data on YouTube's channel partners earlier this week. Although the article is careful to note that experiences with TV and YouTube are very different, the new data…
Spoiled? Milk Campaign Pulled
By: Chrissy Hugyez
07/29/2011 - Earlier this month, my colleague Maya Lunnemann wrote this blog post on the new “Everything I do is wrong” milk advertising campaign. Regarding the campaign, she posed the question, “Funny or failure?” Many of the comments suggested failure – and we weren’t the only ones!…
Integration and Segmentation: Why Google+ Might Actually Succeed at Social
By: Ashlyn Brewer
07/06/2011 - Google hasn't had much luck in the social media game. They didn't create YouTube, their big piece of the social media pie -- they bought it. Google Buzz premiered last year to widespread criticism over privacy concerns and a lack of interest or differentiation. But…
What We're Reading: May 2-6
By: Ashlyn Brewer
05/06/2011 - From corporate reputation management to fighting childhood obesity with mobile phones, check out our favorite stories of the week: 1. A recent survey revealed that the technology sector is the best-regarded among the general public, with Google with the best corporate reputation. 2. Feel like…
