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The Power of Plain Old Publicity
By: Amber Morris
11/12/2009 - I honestly can't remember the last time I had my TV on. I get my news from the Internet. And in this age of social media, I think we tend to forget the power of plain old publicity via traditional, non-digital sources. I listen to the radio…
How to Repurpose Content to Support Your Brand Through Strategic Communications
By: Marijean Jaggers
10/30/2009 - I've been doing a lot of coaching with clients on how to repurpose content they're already creating to maximize their reach, particularly in the online space. All the content created by members of your team -- whether it's in internal e-mails, on social networking sites,…
How Skype Is Becoming a Business Tool
By: Tammy Stankey
10/22/2009 - Imagine you want to reach a small but influential group of people and engage in more personal dialog than a Webinar allows ... enter Skype, the free, online video- and voice-conferencing and file-sharing tool that is moving from primarily personal use to more commercial use.…
4 Tips for Hospitals That Use Twitter: Follow, Complete, Engage and Be Regular
By: Justin Lopinot
10/20/2009 - I recently read an article posted by the St. Charles Journal about local hospitals using social media. In the article, I learned that Progress West Hospital in O'Fallon posts emergency room waiting times on Twitter. While focusing on wait times alone seems, to me, like…
Nielsen Says Social Class Linked to Social Networking Tools: Do You Agree
By: Marijean Jaggers
10/13/2009 - An article posted today on CNN.com asks, Does your social class determine your online social network? This caught my eye because it's something I've been saying for a while. In fact, I blogged about it in the post Facebook is the Suburbs, MySpace is the Ghetto, raising…
Using Digital Communications to Create Event Excitement, Collaboration
By: Marijean Jaggers
10/12/2009 - Standing Partnership client Southern Illinois University Edwardsville (SIUE) approached us with a challenge. The School of Pharmacy would be hosting a learning summit for pharmacists and students studying pain management and palliative care. The school wanted a solution to offer both participants in the summit…
Two Social Media Lessons Learned from a “Disney” Blog
By: Amber Morris
09/28/2009 - Lesson #1I worked for Walt Disney World Publicity in the mid ‘90s. Back then, Disney fiercely protected its brand. For instance, for the 25th anniversary of the park, we had planned to create video profiles of a few Disney fanatics, but had to suspend the…
The Magic of Social Media
By: Amber Morris
09/25/2009 - I had no idea one of my Facebook friends was a parent educator for Parents as Teachers (a Standing Partnership client) until she leveraged Facebook to spread the word about what she does ... XX is wanting everyone to know about Parents As Teachers. It…
News Plus Views: Newsy's New Model for Journalism
By: Christi Dixon
09/16/2009 - Jim Spencer, founder of Newsy.com, presented this afternoon at PRSA-St. Louis' monthly luncheon program. He's formed a mutually beneficially relationship with the University of Missouri's School of Journalism that essentially has created a newslab for the next generation of journalists. The concept incorporates several news articles…
Standing Partnership, Maryville Centre Earn A+ for Drive Efforts
By: Gretchen Schiltz
09/16/2009 - During the last week of our Push for Pencils supply drive, Standing Partnership and the offices of Maryville Centre, with special help from Duke Realty and UBS, rallied to bring in an additional 1,527 supply items for KidSmart St. Louis. Our final tally was 3,441…
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