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Just Keeping up with the Times, People
By: Susan Iskiwitch
09/24/2008 - On Tuesday, the New York Times launched its social network, TimesPeople. While users can have friends and join groups, I see it more as the socialization of a traditional news Web site than a brand-spankin'-new New York Times social network. The interface is nice and…
Corporate Blogging 101: The Importance of URL and Blog Title
By: Marijean Jaggers
09/16/2008 - What's the most important decision to make before your corporation begins to blog? Some think it's the WHO -- which person in the organization will be the voice to represent them? WHAT is undeniably important, and a key decision to make early on, and if…
Corporate Blogging 101: What to consider before you blog
By: Marijean Jaggers
09/09/2008 - Just as an organization's leaders would meet before a big sales pitch, presentation or speaking opportunity, discussion needs to occur internally before any organization dives headfirst into the blogosphere. This responsible approach is strategic, reduces risk and creates clarity around the project. Phase I: Making…
My Excellent Adventures in Social Media
By: Robin Anderson
09/08/2008 - After graduating from college this past May, I felt like I was on top of the world. Having managed to save a few general education courses for my last semester, I floated through the end of my college career – only to come to a…
Fast Company Blogger Implements 'Killer' Idea
By: Justin Lopinot
08/13/2008 - Francisco Dao, a blogger for Fast Company, is taking story idea submissions through his Web site, The Killer Pitch (click on the button at the top-right corner). That's pretty cool, but the novel thing here is that Francisco lets readers review all of the pitch…
Blog Pulse - it's like spying on conversations!
By: Tammy Stankey
08/11/2008 - Recently I attended Bulldog Reporter's PR Universtiy "Social Media Bootcamp" for PR professsionals. I'm still digesting all I learned and trying to experiment with a few things to keep them the top-of-mind. One (of many) tools trainer Sally Falkow demonstrated was Nielson BuzzMetrics' Blog Pulse.…
Yes, Virginia, It's Possible To Be Too Connected
By: Mistie Thompson
08/07/2008 - I work part-time for Standing Partnership, which (for me, at least) means I'm in the office two days a week reveling in my "adult" time working away and the other three days enjoying "mommy time" with my two little Princesses (yes, that is a deliberate…
Setting Things Right
By: Loren Wassell
08/06/2008 - When things go wrong, you have an issue to manage. But, prompt positive action can turn the situation around -- or, at least, nip it in the bud. Circuit City just demonstrated this. Mad Magazine published a parody Circuit City ad, poking fun at things…
The PR Industry's Reaction to the Social Media Release
By: Marijean Jaggers
07/29/2008 - Remember SHIFT's social media release template? When it came out in May, 2006 it was all the buzz – the New Big Thing in PR. But what happened when the template was released? Was it successful? Were PR practitioners using it? Most importantly, did journalists…
Explaining Twitter to John McCain
By: Marijean Jaggers
07/17/2008 - My friend and fellow social mediaphile Jim Duncan and I had lunch recently. We were on the topic of Twitter, when Jim said, "How would you explain Twitter to John McCain?" As with anyone raised, employed and heck, darn near retired before the digital age,…
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