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New Presidential Web Site Touts Communication, Transparency and Participation
By: Justin Lopinot
01/22/2009 - Online communications played huge roles for both sides in last year's presidential election. And now that Barrack Obama has been sworn in (twice!) as president, one of his staff's first moves was to revamp the official presidential Web site, http://www.whitehouse.gov. According to a recent blog…
Twitter in your Toolbox
By: Christi Dixon
01/21/2009 - It was obvious on Inauguration Day. Twitter is becoming more respected as a mainstream news source, professional communications tool and a mouthpiece for citizen journalists. CNN was lauded this past fall for promoting Twitter on air, and NBCWashington.com used Twitter yesterday to inform Inauguration guests of…
Social Media and the 2009 Presidential Inauguration
By: Marijean Jaggers
01/20/2009 - The presidential campaign of Barack Obama (now hours away from being sworn in as the 44th president of the United States) has been lauded for its use of social media. Today, there are thousands of ways to use social media to track the goings-on in…
Do Zombies Really Help Sell Medication?
By: Beth Minnigerode
01/15/2009 - I guess GlaxoSmithKline's Treximet® received an outpouring of disgust for its commercial featuring women who look like they've decapitated themselves due to their migraine headaches. As a result, Treximet has altered the commercial to look less like a trailer for a zombie movie. I…
A Gift for Work and Play – The Flip Video Camcorder
By: Beth Minnigerode
01/05/2009 - At a recent gathering to say goodbye to our intern Robin (we'll miss you Robin!), our team's conversation turned to our favorite holiday gifts. The responses ranged from strange (kitchen handy wipes - really, Julie?) to thoughtful (an Adirondack chair built by grandpa from wood…
Corporate Blogging 101: Bagels and Blogging
By: Amber Morris
12/10/2008 - I'm at the office eating a bagel. Today's bagel is a carrot really ... a carrot to incent a behavior. I'm blogging about it because I think it addresses a challenge many people face with blogs and other social media vehicles ... the time commitment they require. You…
A Paradox Among Chief Marketing Executives
By: Christi Dixon
12/08/2008 - A recent survey tells us that the majority of CMOs aren't as enamored with social networks as we might think. Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not…
Competition Heats Up in Newsrooms
By: Maya Lunnemann
12/05/2008 - Until recently, the Associated Press was the go-to resource for high-quality, breaking news. Newsrooms paid top dollar, more than $800,000 for some members, to access the AP's stories. But several have recently revolted against the high fees (despite the fact that the AP is a…
You Can Never Be Too Careful About What You Write Online
By: Justin Lopinot
12/04/2008 - Now that Facebook is mainstream (heck, even this 32-year-old is a member), it's increasingly likely that there are people out there watching for you to slip up. Most people know that potential employers are out there looking at your online activities. But now even government…
Explaining Corporate Blog Comment Moderation
By: Susan Iskiwitch
11/19/2008 - Approving comments on a corporate blog is a delicate process. On one hand, a corporate blog team wants to encourage its readers to have a voice and engage in two-way communication. On the other, the blog team must ensure the comments displayed publically are genuine…
