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Blogging the Corporate Cutbacks
By: Robin Anderson
11/11/2008 - Any time a company announces layoffs, someone will be discontented. Most of the time, it is the employees who must face the prospect of looking for a new job. However, with online communication more prevalent now than ever before, companies themselves are faring worse in…
Corporate Blogging 101: Generating Comments
By: Justin Lopinot
11/04/2008 - Your blog looks beautiful and is full of great content that is driving readership. But nobody is commenting. What's the deal? A corporate blog should be viewed as a two-way street, engaging readers in the conversation. Readers should be encouraged to participate in dialog. Here…
Will Twitter Take Center Stage on Election Day?
By: Mistie Thompson
10/31/2008 - Microblogging service Twitter has been revving up its relevance as the 2008 presidential race heads toward the grand finale of election day, but its newest offering may make it the go-to spot for instantaneous reporting on Nov. 4. Twitter Vote Report has been actively recruiting Twitter-philes for the past…
Election Time Isn't Just for the Candidates
By: Beth Minnigerode
10/27/2008 - In this election season, numerous organizations are raising their profile by promoting their thought leadership and positions on key issues. Here's an example of a statement from the Missouri Hospital Association (MHA) regarding Proposition B. They did a great job at: Taking a strong stance…
Corporate Blogging 101: Blog Design Templates
By: Jerry Gennaria
10/22/2008 - Fifty milliseconds. According to a study by Dr. Gitte Lindgaard of the Human Oriented Technology Lab at Carleton University in Ontario, participants were able to form an opinion of a website within 50 milliseconds, or 1/20th of a second. That study, published in Nature, shows…
Corporate Blogging 101: Analytics
By: Susan Iskiwitch
10/20/2008 - My colleagues and I were sitting in a meeting a few weeks ago with an organization that is just getting their bearings in the online space. We asked if they were using any Web analytics software -- Google Analytics, StatCounter, SiteMeter, etc. The idea of…
Corporate Blogging 101: Writing Tips (Tone)
By: Amber Morris
10/16/2008 - Messages are the backbone of any communications or marketing campaign … nothing is more important than strong, audience-appropriate content. And as Justin shared, there are additional considerations when it comes to content when blogging. However, if content is king, there's an equally important queen to…
Fry it up...
By: Susan Iskiwitch
10/14/2008 - There's a niche social network for every interest out there. Flixter has 63 million registered users, LinkedIn has 27 million and anyone can create their own niche network using Ning. Oscar Mayer recently introduced the newest niche network: Bacon Lovers' Talk (BLT for short, of…
Corporate Blogging 101: Writing Tips (Content)
By: Justin Lopinot
10/14/2008 - With apologizes to Kevin Costner, who somehow found success following the unrecommended “If you build it, they will come” strategy in the movie “Field of Dreams,” creating a great looking blog will not draws readers. The key is content. Strong content draws in new readers,…
Corporate Blogging 101: Choosing the Right Blogging Software
By: Matt Dawson
10/02/2008 - If you're serious about making your corporate blog succeed, your primary job is to create compelling, value-added content and posting on a regular schedule. Do that, and you'll dramatically increase your chances of success. But that doesn't mean you can avoid making one important decision:…
