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E-Cards Spread to Health Care Marketing
By: Beth Minnigerode
07/17/2008 - E-cards aren't just for birthdays anymore. According to a July 10 article in The Atlanta Journal-Constitution the Centers for Disease Control and Prevention has developed a variety of electronic greeting cards, so the public can send friends and family friendly health reminders and wellness tips.…
Don't Settle on Trackbacks Alone
By: Susan Iskiwitch
07/10/2008 - Yesterday, one of my Standing colleagues called me into her office to explain trackbacks as one of her contacts was insisting it was THE tool for engaging in and monitoring online conversation (as if there is one tool that trumps all others – social media…
A Choice of Changes
By: Loren Wassell
06/18/2008 - InBev continues to advocate for its offer to buy Anheuser-Busch, the last big beer brewer firmly planted in the United States. In an op-ed in Tuesday's St. Louis Post-Dispatch, InBev CEO Carlos Brito promises to keep the beloved Clydesdales and Grant's Farm, and repeats previous…
Full Court Internet Press
By: Loren Wassell
06/12/2008 - Belgian brewer InBev has created a new Internet site to communicate directly with several key audiences about its bid for Anheuser-Busch. The new site - www.globalbeerleader.com includes a 12-minute video interview with InBev CEO Carlos Brito and separate messages for A-B employees, distributors, consumers, communities…
Nintendo = Doing Good
By: Susan Iskiwitch
06/03/2008 - St. Louis blogger Dana Loesch (aka Mamalogues) was contacted by Nintendo to host a party for friends introducing them to the Wii and the Wii Fit. Dana wrote, “I got to invite eight close friends to my house and Nintendo would bring the food, drinks,…
Addicted to the Internet
By: Marijean Jaggers
05/27/2008 - A couple of months ago, my colleague Amber goaded Melissa into writing a blog post by calling her a hypocrite. In her follow-up post, Amber said, "I can completely understand and empathize with Melissa's concern about finding the time to blog. It's a common response…
Social Media's Campaign Limitations
05/14/2008 - I have become obsessed with watching primary returns on CNN. Isn't the "magic map" cool? Watching last night the commentators pointed out the rural areas Clinton continues to win by a very wide margin. By now, everyone is familiar with Clinton's argument that she is…
Much To Do About Twitter
By: Susan Iskiwitch
05/09/2008 - Twitter has been the discussion EVERYWHERE as of late, including the Standing Partnership lunch room. One of my colleagues who shall remain nameless challenged me to provide him with thoughts about Twitter's usefulness. BusinessWeek's Stephen Baker is currently writing a story on the growth of…
Supporting Community Partners; Stray Rescue Pep Rally
By: Kristin Gumper
05/01/2008 - Standing Partnership is proud to support Stray Rescue of St. Louis as one of our 2008 community partners. Tomorrow, we're hoping that hundreds, maybe even thousands, of St. Louisans will also be proud to support this critical organization for the city's homeless animals. At 9…
Bloggers, reporters and journalists...oh my!
By: Maya Lunnemann
04/28/2008 - A recent conversation with my mother-in-law had me thinking about the way journalism has evolved over the past few years. Are those who are in the social media world (i.e. bloggers, online news gatherers, etc.) changing the role and definition of “journalist?” According to Wikipedia,…
