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Social Media Strategy for the Healthcare Strategist

By: Jennifer Brinkmann

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04/07/2008 - This week I have the honor of attending the Forum for Healthcare Strategists annual meeting. Participants largely include the leading healthcare marketers at hospitals and health systems throughout the country. In the opening session, Jay Silverstein, chief imagineer at Revolution Health spoke. He chided the…

What's your definition of social media?

By: Cathy Dunkin

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04/04/2008 - The engaged group of students, faculty and St. Louis businesspeople who came together Thursday for a social media symposium at Washington University heard from a passionate panel of four experts. The group energetically covered everything from the future of news and journalism to Twitter and…

Wash U. Social Media Symposium

By: Cathy Dunkin

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04/03/2008 - I invite you to attend the upcoming Social Media Symposium at Washington University in St. Louis. It's going to offer a great panel of speakers including Bob Duffy, Jason Fiehler, Scott Granneman, and Kurt Greenbaum, and I'm excited to be moderating the discussion next Thursday…

Yahoo! Throws Down

By: Mistie Thompson

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04/01/2008 - Sometimes it seems as if the Google vs. Yahoo! battle is almost as heated as the Alabama vs. Auburn intense near death smackdown friendly rivalry. I actually prefer Google, for the simple (and admittedly simplistic) reasons that I find Google easier to navigate, I like…

A conversation about MySpace China

By: Maria Donaldson

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03/21/2008 - I read the other day, in my Vogue magazine, that Wendi Deng, who's married to that guy, ugh his name is on the tip of my tongue, is heading up MySpace China. Tom? No, bigger than Tom. Rupert Murdoch? Yes! That's cool. You should blog…

The UPS Store: A blogger relations story comes full circle

By: Marijean Jaggers

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03/20/2008 - Back in January, I wrote a post on my personal blog about the UPS Store and how a single employee had really made my day. That set into motion events which led me to write a post for Where Do You Stand? about the UPS…

The Monetary Value of Facebook

By: Susan Iskiwitch

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03/19/2008 - Therese Poletti at MarketWatch has posed an interesting question: Will America Online's $850 million deal to buy social networking company Bebo alter the valuations of social networking firms, specifically Facebook? Bebo, the second largest social networking site in the United Kingdom (and the fourth in…

R-E-S-P-E-C-T

By: Amber Morris

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03/14/2008 - After reading Overcoming Hypocrisy, I can completely understand and empathize with Melissa's concern about finding the time to blog. It's a common response to social media – at least for me and others who aren't addicted. And not finding the time in no way influences…

I've Arrived

By: Amber Morris

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03/07/2008 - “You've arrived.” It's a clever tagline on the sleeve holding my room key for the Wynn Hotel in Las Vegas, the site of Ragan's Social Media for Communicators conference yesterday and today. The night I arrive in Vegas, the tagline gets me wondering … has…

Social media primer

By: Christi Dixon

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02/20/2008 - We're getting so comfortable with social media terms around here; I stumbled across this "definition list" that breaks down what we're all so excited about. It's crafted for educators, but hey, we play that role as communications counselors, too. Will we see my favorite term,…

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