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Commoncraft Videos: Social Media Made Simple
By: Marijean Jaggers
12/04/2007 - I've got a fever, and the only prescription is not just for more cowbell, but for more Lee LeFever. LeFever is the driving force behind the very successful The Commoncraft Show, a video project offering easy to comprehend shorts on social media tools. We're finding…
Alleluia: something basic
By: Christi Dixon
12/03/2007 - [youtube:http://www.youtube.com/watch?v=NN2I1pWXjXI] Finally, a video I can share with my grandparents. . . and 6-year-old daughter!
Del.icio.us...and Zero Calories
By: Mistie Thompson
12/03/2007 - Shhh...don't tell any of my colleagues, but I have the best job at Standing Partnership. Officially, I'm a "senior counselor." No, I do not gather everyone around the campfire at 5 p.m. to sing Kum Ba Ya and roast marshmallows. What that title actually translates…
Social Media for Schools
By: Marijean Jaggers
11/12/2007 - Interrupted by a barrage of school-related e-mails, I've been thinking of the variety of ways schools could and should embrace social media. Here's why: E-mail announcements are a disruption and not effective. Recipients tend to read the e-mails (if at all) when they are recieved,…
12-Step Social Media Program
By: Marijean Jaggers
10/17/2007 - Christi sent me a link to a great post today -- the 12-Step Social Media Program for PR Pros. Interestingly, the post is written by Lee Aase, manager of national media relations and new media for Mayo Clinic. Lee and I joked a bit in…
Measurement for social media
By: Christi Dixon
10/15/2007 - What's the point of social media? How can twitter make a difference for a business? Are blogs helping to drive sales? Social media is actually more measurable than you might think! Shel Holtz helped facilitate a recent "unconference" for Ragan Communications and served as the…
Whose side are you on?
By: Susan Iskiwitch
10/09/2007 - Emerging in the forefront of daily work by communications professionals is the use of social media and for those who make no efforts to integrate social media into their practices, I presume they will soon be left in the dust. While I'm quick to make…
My First Facebook Dinner Date
By: Marijean Jaggers
10/08/2007 - I'll be traveling to St. Louis later in October and, while Facebooking (hey, if Googling is a verb . . . ) received an invitation to dinner with some St. Louis friends. Interesting note, my dinner date friend (a member of the St. Louis media)…
Apparently PR Pros Aren't Into Seduction
By: Mistie Thompson
10/04/2007 - Last week at BlogOrlando, my colleague Marijean got a great piece of advice from innovation expert/author/seriously smart guy Shel Israel. When asked for advice on encouraging fellow PR professionals and clients to engage in social media, Shel said, "Don't drag. Seduce." After my experience today,…
Product Development
By: Mistie Thompson
09/28/2007 - --Great examples of participatory product development and marketing in the tech world - Palm and Apple. Steve Jobs' open letter regarding the iPhone's price cut made big news, as well as Palm's ditching of a new project after lots of blog activity about the anticipated…
