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Corporate Social Media: Who Can and Should Manage Your Community?
By: Marijean Jaggers
04/13/2010 - The number one struggle our clients and prospects are having with social media is this: Who will do the work to maintain our social media presence? It's an extremely important question to answer. We've seen many blog efforts die; Tweets fritter away over time; Facebook…
Lessons Learned from Perhaps the Ultimate Blogging Challenge
By: Amber Morris
04/09/2010 - Standing Partnership conducts hands-on blogging and social media training for our clients that are interested in leveraging social media tools, but aren't quite sure where to start. In the training, we devote a fair amount of time to answering the No. 1 question asked: "Where…
Has Social Media Become a Boys’ Club?
By: Amber Morris
04/01/2010 - Recently, I was a panelist in a social media discussion with St. Louis Women in Media, a group of women communicators. During the conversation, the group's founder and interactive media guru, Melody Meiners, shared that she felt social media had evolved into a bit of…
4 Ways Nonprofits Should Use Social Media
By: Beth Minnigerode
03/05/2010 - Grant Thornton recently released the results of its annual National Board Governance Survey for Not-for-Profit Organizations. It provides some insights into how much the economy has impacted nonprofits: Nearly nine in 10 respondents reduced expenses More than half delayed capital projects Nearly six in 10…
Should AP Style Change for SEO?
By: Patrick Lunsford
02/18/2010 - The AP Stylebook is the Bible for news and strategic communications writers (including Standing Partnership). The people who study the good grammar book the most can earn a disciple-like status in the office. Colleagues seek the experts out for erudite advice, and the experts enlighten the less…
42 Reasons the Health Care Industry Should be Watching Twitter
By: Marijean Jaggers
02/11/2010 - Chris Sacca is an influencer. So when Chris tweeted that his mission in life is now to ruin Blue Shield, the impact of that tweet to begin with, was this: 42 people retweeted it. Chris's followers alone are 1,341,550 (as of this writing anyway). The…
Health Care Professionals Should Learn to Leverage Social Media
By: Amber Morris
01/07/2010 - In the midst of some recent health care issues, I "fired" a doctor I'd had for nearly 10 years. I'd become increasingly concerned about the treatment and counsel she'd been giving me, and decided to get a second option. But the straw that broke the camel's…
If I Can Do It, You Can Do It Too
By: Amber Morris
12/28/2009 - Look Ma ... I'm an HTML programmer. Ok, maybe "programmer" is a bit of a stretch, but over the holiday break, I successfully conquered creating a bulleted list in a blog post ... with a little assistance from Google and a helpful blogger. For those…
Are You a Social Media Pragmatist or Purist?
By: Amber Morris
12/23/2009 - I "recently read" a great blog post by Matt Rhodes outlining five questions to ask when choosing a social media agency. At the time, I was preparing for a business trip and on deadline for several projects, but the post and its five questions have…
Full Disclosure: FTC Regulations for Bloggers Take Effect Today
By: Marijean Jaggers
12/01/2009 - Today's the day the Federal Trade Commission's (FTC) guidelines for bloggers go into effect. That means that bloggers who get paid or receive freebies for posts must begin disclosing it on their Web sites. I don't really have an issue with this; in fact, it…
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