Our Blog: where do you stand?
All Blog Entries | Subscribe to Feed
What We're Reading: April 25-29
By: Ashlyn Brewer
04/29/2011 - From communications ethics to sustainability, these are the stories that caught our attention this week: 1. Marketers are harnessing the awesome power of gamification, bringing to light a new set of ethical quandaries. For instance, these adver-games for cereals targeted to children add a new…
You Can't Hide Behind Your Twitter Handle
By: Jessica Hartman
04/28/2011 - Tuesday I attended The Write Tools-IABC's Writing and Editing Seminar. While the day was packed full of useful tidbits on grammar, writing for websites and speechwriting, the session I enjoyed most was titled, "Business Communications in the ‘LOL' Age," co-presented by Chris Reimer and Dora…
Three Things I Learned From Jay Baer’s Visit to St. Louis
By: Ashlyn Brewer
04/25/2011 - Since joining Standing Partnership last summer, I've looked forward to "Fridays with Jay," our regular training sessions with social media strategist Jay Baer. What I love about Jay is that he's completely no-nonsense. He doesn't rattle off ten tools that came out yesterday, he starts…
Social Media at Children’s Hospital Boston: Six Steps to Developing a Successful Social Media Presence
By: Dana Purkey
03/11/2011 - Last week, I participated in a webinar hosted by Ragan called "Beyond Facebook: Using Every Social Media Tool to Market and Communicate." Matt Cyr, Director of Patient and Family Communications at Children's Hospital Boston (Children's) shared tips on how to incorporate blogging, Facebook and Twitter…
Social Media and School Districts – Before You Engage
By: Chrissy Hugyez
03/02/2011 - While social media is a common buzz phrase in many corporations and organizations, many school districts across the nation have been slow to jump in and embrace social media. There are many reasons for this lag including a lack of understanding of the benefits of…
Location-Based Services & B2C Communications
By: Ashlyn Brewer
03/01/2011 - This morning I attended a session from the St. Louis Regional Chamber & Growth Association (RCGA) featuring members of Armstrong Teasdale's social media practice group. Jeff, Craig and Melissa's session "The Good, the Bad and the Ugly: Protecting Brands with a Social Media Policy," quickly…
Smart Customer Service on Facebook
By: Amber Morris
01/10/2011 - "The conversation is happening with or without you" stands as the simplest and smartest advice for those unsure about engaging in social media for their business, brand or products. We often share this mantra with social media naysayers, reminding them that engaging in social media…
Search Mojo and Standing Partnership: How PR and Social Media Impact SEO
By: Marijean Jaggers
11/08/2010 - I had the pleasure of collaborating with my friends at Search Mojo to offer our audiences a free webinar. Kaitlyn Dhanaliwala and I presented "How PR and Social Media Impact SEO" -- a live discussion about the ways our industries intersect and help our clients…
Five Writing Prompts for Business Bloggers
By: Marijean Jaggers
10/11/2010 - If you're a client of Standing Partnership's, chances are we've asked someone on your team to blog or contribute to a blog. I believe we ask nearly all of our clients to contribute to some sort of content creation to support their communications efforts. We…
Got Fint? Integrating social networks into your company's website
By: Marijean Jaggers
09/20/2010 - In a meeting with a client prospect, I heard a word I hadn't heard before. "We want fint. Can you give us that?" HUH? And then I saw what he was talking about. The buttons for Facebook, LinkedIn and Twitter when ordered and displayed in…
