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Beyond Blogging
By: Mistie Thompson
09/28/2007 - Presenter: David Parmet, Marketing Begins At Home --If you're in PR/marketing and not blogging/engaging with bloggers, you're probably still working on a manual typewriter. --David says when PR agencies start blogging, internal change happens - instead of paying lip service to social media, they really…
Crisis Communications
By: Mistie Thompson
09/28/2007 - Laurie Mayers, MS&L - works with General Motors on crisis communications GM has several blogs - FastLane is most well known GM Vice Chairman Bob Lutz is most popular blogger Have five-person blog team - meet weekly Recently started doing video blogging GM blogging under…
Geekipedia
By: Maria Donaldson
09/27/2007 - Wired magazine's Geekipedia landed in mailboxes, of the physical kind, this month. A supplement to the monthly edition of Wired, the Geekipedia outlines "149 people, places, ideas and trends you need to know now." Aside from the obvious Facebook, MySpace, Flash, Googleverse and iPhone definitions,…
The Gospel According to Scoble and Israel
By: Marijean Jaggers
09/26/2007 - I've just finished reading Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, in preparation for (life, and) Shel Israel's keynote address at Friday's BlogOrlando unconference. I was very jazzed by the book -- it provides great thinking behind corporate blogging; who…
Social Media: Standing the Test of Time
By: Marijean Jaggers
09/21/2007 - Standing stood back a year or more ago and began incorporating social media tactics into our clients' overall communications plans. We recognized that reaching audiences does not always mean the shotgun blast approach of traditional public relations, rather, reaching communities (many of them built and…
Facebook Nation
By: Marijean Jaggers
09/20/2007 - Have you heard of The Jena 6? Chances are, if you have a Facebook account, your answer is “yes.” In the era of the Facebook mini-feed, it would be hard to miss the dozens of clubs and events that have sprung up around this controversy…
Standing at BlogOrlando
By: Marijean Jaggers
09/18/2007 - In a few days, my colleague Mistie and I will be attending BlogOrlando, an unconference put on by our friend and social media partner, Josh Hallett. (Side note: if Mistie, a true southerner, had her way, this blog would have been called Where D'all Y'all…
Yahoo looks to "Mash" social networking realm
By: Justin Lopinot
09/18/2007 - Yahoo, always on the heel of faster-moving rivals, is about to launch a new social networking site. Mash, which is not the Mansion-Apartment-Shack-House game you used to play when you were a kid, is the newest entrant into the realm dominated by Facebook and MySpace.…
