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Five Questions Health Care Has About Social Media
By: Marijean Jaggers
04/15/2010 - Standing Partnership's team has experience in the health care industry in everything from manufacturing to hospitals, healthplans to pharmaceutical companies, nonprofits to small- to medium-sized health care practices. Every single one of these clients has asked for direction in social media engagement. Here are the…
Corporate Social Media: Who Can and Should Manage Your Community?
By: Marijean Jaggers
04/13/2010 - The number one struggle our clients and prospects are having with social media is this: Who will do the work to maintain our social media presence? It's an extremely important question to answer. We've seen many blog efforts die; Tweets fritter away over time; Facebook…
Lessons Learned from Perhaps the Ultimate Blogging Challenge
By: Amber Morris
04/09/2010 - Standing Partnership conducts hands-on blogging and social media training for our clients that are interested in leveraging social media tools, but aren't quite sure where to start. In the training, we devote a fair amount of time to answering the No. 1 question asked: "Where…
Has Social Media Become a Boys’ Club?
By: Amber Morris
04/01/2010 - Recently, I was a panelist in a social media discussion with St. Louis Women in Media, a group of women communicators. During the conversation, the group's founder and interactive media guru, Melody Meiners, shared that she felt social media had evolved into a bit of…
4 Ways Nonprofits Should Use Social Media
By: Beth Minnigerode
03/05/2010 - Grant Thornton recently released the results of its annual National Board Governance Survey for Not-for-Profit Organizations. It provides some insights into how much the economy has impacted nonprofits: Nearly nine in 10 respondents reduced expenses More than half delayed capital projects Nearly six in 10…
Should AP Style Change for SEO?
By: Patrick Lunsford
02/18/2010 - The AP Stylebook is the Bible for news and strategic communications writers (including Standing Partnership). The people who study the good grammar book the most can earn a disciple-like status in the office. Colleagues seek the experts out for erudite advice, and the experts enlighten the less…
42 Reasons the Health Care Industry Should be Watching Twitter
By: Marijean Jaggers
02/11/2010 - Chris Sacca is an influencer. So when Chris tweeted that his mission in life is now to ruin Blue Shield, the impact of that tweet to begin with, was this: 42 people retweeted it. Chris's followers alone are 1,341,550 (as of this writing anyway). The…
Health Care Professionals Should Learn to Leverage Social Media
By: Amber Morris
01/07/2010 - In the midst of some recent health care issues, I "fired" a doctor I'd had for nearly 10 years. I'd become increasingly concerned about the treatment and counsel she'd been giving me, and decided to get a second option. But the straw that broke the camel's…
If I Can Do It, You Can Do It Too
By: Amber Morris
12/28/2009 - Look Ma ... I'm an HTML programmer. Ok, maybe "programmer" is a bit of a stretch, but over the holiday break, I successfully conquered creating a bulleted list in a blog post ... with a little assistance from Google and a helpful blogger. For those…
Are You a Social Media Pragmatist or Purist?
By: Amber Morris
12/23/2009 - I "recently read" a great blog post by Matt Rhodes outlining five questions to ask when choosing a social media agency. At the time, I was preparing for a business trip and on deadline for several projects, but the post and its five questions have…
