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Building Authenticity Into Your Advertising
By: Beth Minnigerode
05/04/2009 - We've all heard how social media is changing the effectiveness of traditional advertising - just watch the entertaining video below about a consumer "breaking up" with advertising. For companies that are still running ads, it's important to get the biggest bang for your buck. One…
Swine Flu and Reliable News via Twitter
By: Marijean Jaggers
04/28/2009 - Tonight on WCAV CBS-19's 5pm newscast I'll be talking about the swine flu pandemic panic being proliferated via Twitter. (Luckily I don't have to say that sentence on camera.) The story has to do with the information being shared via Twitter by sources that may…
Charlottesville Blog of the Week
By: Marijean Jaggers
04/17/2009 - The Newsplex and specifically Jim Hanchett, news director, has started an interesting segment on WCAV CBS-19 in Charlottesville. Jim's idea was to begin to connect the TV watching audience with the local blogosphere by featuring a different area blog each week. The segment, which appears…
Unthinkable News for Newspapers
By: Loren Wassell
04/16/2009 - To all that has been written on the Internet's impact on traditional newspapers, a leading expert on the ‘net's effects managed to add significant new thinking a few weeks ago with an essay called "Newspapers and Thinking the Unthinkable." Newspapers saw the threat from the…
Virginia is for Social Media Lovers
By: Mistie Thompson
04/15/2009 - Our resident social media expert is out and about again! If you’re in the Central Virginia area on Wed., April 29 and are ready for intermediate digital media training, head over to CitySpace in the Downtown Mall for “Social Networking 201: Building Your Online Presence…
Trader Joe's Unauthorized Commercial
By: Tammy Stankey
03/31/2009 - Although these days I mostly find myself humming something off of U2's No Line on the Horizon CD, today I've found myself humming a little diddy from the Trader Joe's Unauthorized Commercial as posted by Philanthropy.com and being shared around the nonprofit world. I give them…
Join in Social Media Research
By: Melissa Lackey
03/27/2009 - For all of you who are research and measurement fans (like me), I wanted to offer a quick heads up. The Society for New Communications Research will be partnering with Beeline Labs and Deloitte on the second annual Tribalization of Business Study. The study focuses…
Social Media, In Real Life and Bacon
By: Chrissy Hugyez
03/27/2009 - Earlier this month, my colleague Marijean, wrote a blog post about the importance of In Real Life interaction. One of my favorite comedians, Jim Gaffigan, must be reading our blog, or he is just really smart. Because I enjoy his style comedy, which is clean…
Teetering on both sides of the Twitter spectrum
By: Justin Lopinot
03/26/2009 - Here at Standing, people fall into two camps when it comes to Twitter: Those who love it and can't stop talking about it. And those who think it's just silly. There's not much in between. As of today, I fall into the latter category. I…
Who'll Be Left to Write the Media's Obituary?
By: Loren Wassell
03/25/2009 - The Pew Project for Excellence in Journalism has just published its sixth annual Report on American Journalism -- The State of the News Media. It chronicles and quantifies the decline in mainstream media we've been watching accelerate: Some of the numbers are chilling. Newspaper ad…
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