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Skittles: A Taste of How Web Sites Should Be Done
By: Marijean Jaggers
03/18/2009 - Unless someone's directed you there, or you've caught the buzz, OR you're just a raving Skittles fan, you may not have seen the new Skittles site. I urge you to go look. I'll wait. OK, are you done? No? You want to hang out there…
Twitter and Tourism: Communicating a Value Proposition
By: Amber Morris
03/16/2009 - My friend Keith is the public relations director at Gaylord Palms, a resort and convention center in Orlando. The resort prides itself on its world-class customer service and Keith recently used Twitter to not only deliver on this critical tourism industry value proposition, but to…
Facebook is the Suburbs; MySpace is the Ghetto
By: Marijean Jaggers
03/13/2009 - My friend Josh Hallett once (or maybe more often) said that "Facebook is the suburbs; MySpace is the ghetto." It's a funny phrase, and when I've repeated it in social media or social networking workshops, sometimes I get A LOOK. You know, the one that…
Journalists are Evolving, Ready or Not
By: Christi Dixon
03/11/2009 - I had a great conversation with a reporter at the St. Louis Post-Dispatch this morning. It was enlightening. And informative. And depressing. This particular guy has a deep background in a particular area. He's been yanked off that beat to cover timely economic issues (depressing)…
Getting Laid Off? Searching for a Job? Get Going with LinkedIn
By: Marijean Jaggers
03/09/2009 - At this point, it's becoming an epidemic. Everyone knows someone facing the reality of corporate downsizing. We groaned, collectively, when someone shared at a Standing Partnership team meeting, the new buzz-term "reducing liveware" -- a more disgusting spin on laying people off, I've never heard.…
No Substitute for In Real Life Interaction
By: Marijean Jaggers
03/06/2009 - There's a point I try to make, every time I speak or write about using social networking for business. It's this: social networking is not a total replacement solution for real-life experiences. That is, using social networking tools such as LinkedIn and Facebook is not…
Finding Time for a Corporate Blog
By: Marijean Jaggers
03/04/2009 - A couple of weeks ago, I spoke at a women's business conference in Charlottesville, Va. The topic was social networking, and it generated a lot of conversation after the panel discussion. I had several opportunities for the same conversation, in one-on-one interactions after the session.…
Social Networking at Quadruplicity Women's Conference
By: Marijean Jaggers
02/11/2009 - On Thursday, Feb. 12, I will be part of a panel discussing social networking at Quadruplicity, the annual conference offered by the Charlottesville Chamber of Commerce and the Businesswomen's Roundtable. The panel will be moderated by Jason Hull of Opensource Connections and includes Polly Black…
Domino's Bakes Up a Strategy
By: Susan Iskiwitch
02/05/2009 - A legal battle between brands has evolved into a social media marketing campaign that is benefitting Domino's Pizza. Domino's has, for a while, been airing commercials touting the fact that consumers prefer their oven-baked sandwiches over similar Subway products by a margin of 2-to-1. Evidently,…
What Were You Thinking?
By: Loren Wassell
01/28/2009 - If you're concerned about reputation management, it's a nightmare. One of your employees seems to have been soliciting phony, favorable reviews on the Internet. Not surprisingly, he's been caught and outed. Your credibility is on the line. That appears to be what happened to Belkin,…
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