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A Paradox Among Chief Marketing Executives
By: Christi Dixon
12/08/2008 - A recent survey tells us that the majority of CMOs aren't as enamored with social networks as we might think. Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not…
Competition Heats Up in Newsrooms
By: Maya Lunnemann
12/05/2008 - Until recently, the Associated Press was the go-to resource for high-quality, breaking news. Newsrooms paid top dollar, more than $800,000 for some members, to access the AP's stories. But several have recently revolted against the high fees (despite the fact that the AP is a…
You Can Never Be Too Careful About What You Write Online
By: Justin Lopinot
12/04/2008 - Now that Facebook is mainstream (heck, even this 32-year-old is a member), it's increasingly likely that there are people out there watching for you to slip up. Most people know that potential employers are out there looking at your online activities. But now even government…
Explaining Corporate Blog Comment Moderation
By: Susan Iskiwitch
11/19/2008 - Approving comments on a corporate blog is a delicate process. On one hand, a corporate blog team wants to encourage its readers to have a voice and engage in two-way communication. On the other, the blog team must ensure the comments displayed publically are genuine…
Blogging the Corporate Cutbacks
By: Robin Anderson
11/11/2008 - Any time a company announces layoffs, someone will be discontented. Most of the time, it is the employees who must face the prospect of looking for a new job. However, with online communication more prevalent now than ever before, companies themselves are faring worse in…
Corporate Blogging 101: Generating Comments
By: Justin Lopinot
11/04/2008 - Your blog looks beautiful and is full of great content that is driving readership. But nobody is commenting. What's the deal? A corporate blog should be viewed as a two-way street, engaging readers in the conversation. Readers should be encouraged to participate in dialog. Here…
Will Twitter Take Center Stage on Election Day?
By: Mistie Thompson
10/31/2008 - Microblogging service Twitter has been revving up its relevance as the 2008 presidential race heads toward the grand finale of election day, but its newest offering may make it the go-to spot for instantaneous reporting on Nov. 4. Twitter Vote Report has been actively recruiting Twitter-philes for the past…
Election Time Isn't Just for the Candidates
By: Beth Minnigerode
10/27/2008 - In this election season, numerous organizations are raising their profile by promoting their thought leadership and positions on key issues. Here's an example of a statement from the Missouri Hospital Association (MHA) regarding Proposition B. They did a great job at: Taking a strong stance…
Corporate Blogging 101: Blog Design Templates
By: Jerry Gennaria
10/22/2008 - Fifty milliseconds. According to a study by Dr. Gitte Lindgaard of the Human Oriented Technology Lab at Carleton University in Ontario, participants were able to form an opinion of a website within 50 milliseconds, or 1/20th of a second. That study, published in Nature, shows…
Corporate Blogging 101: Analytics
By: Susan Iskiwitch
10/20/2008 - My colleagues and I were sitting in a meeting a few weeks ago with an organization that is just getting their bearings in the online space. We asked if they were using any Web analytics software -- Google Analytics, StatCounter, SiteMeter, etc. The idea of…
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