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Healthcare and Groupon
By: Beth Doriani
03/13/2012 - How Daily Coupons Change the Way Patients Shop for Specialty Care This morning I had the opportunity to buy a dental exam (complete with x-rays and a take-home whitening kit) and a chiropractic exam (with complimentary hour-long massage) at only 49 percent of their original…
Susan G. Komen Foundation – Life After Politics
By: Beth Doriani
02/10/2012 - If you missed our blog last Friday, Standing has continued to monitor the latest happenings in the Komen-Planned Parenthood debacle or the past two weeks, watching everything from Komen's initial halt of funding and the public outcry ensuing on the web, to the resignation of…
Tips and Tools to be the Best, Most Informed Patient
By: Beth Doriani
02/08/2012 - We are now fully ingrained in the digital age, and the health care industry has not escaped unscathed. When we need information about our health (or lack thereof), as with anything else, the first place we turn for answers is the computer. Given this new…
What We're Reading - Komen Foundation Crisis Communication Case Study
By: Ashlyn Brewer
02/03/2012 - This week our team has watched the Komen Foundation's Planned Parenthood decision, backlash and subsequent reversal closely. And while we all have a stake, and our own personal opinions, regarding the women's health implications that are part of the larger conversation, we were equally fascinated…
Get the Most, Spend the Least - Why America's Bargain Consumption is Costing us Dearly
By: Beth Doriani
01/31/2012 - If, like most Americans, you often become frustrated at the ever-climbing prices of food, you are alone. Compared to the rest of the world, that is. This may seem impossible, but according to a recent infographic report by Fast Company, as a nation, Americans spend…
Health Literacy Tips for Public Health Campaigns – Part 3
By: Beth Minnigerode
10/24/2011 - For the last post in our three-part series on health literacy tips, we'll focus on the appearance of your communications piece. Before people read a piece, they glance at it, which reveals if the text will be easy or difficult to understand. You don't want…
Health Literacy Tips for Public Health Campaigns – Part 2
By: Beth Minnigerode
10/19/2011 - For the second post of my three-part series about health literacy tips, I'll start by answering this question - "Why should I care about health literacy?" By some accounts, low health literacy is estimated to cost the U.S. health care system more than $58 billion…
Health Literacy Tips for Public Health Campaigns
By: Beth Minnigerode
10/17/2011 - Even for those with a medical degree, the complex world of health care can make your head spin at times. Now, imagine you are one of the 40 million adults in the United States reading at or below a fifth grade level. How are you…
5 Tips for Transitioning to Accountable Care Organizations (ACOs)
By: Maggie Brandt
10/07/2011 - There's been a lot of confusion around accountable care organizations (ACO). What? You mean you didn't have a chance to read the 429-page document release in April describing all the rules surrounding ACOs? Here's a quick synopsis: Currently, health care operates under a fee-for-service model,…
Health Care Can't Solve Nursing Shortage with More Nurses
By: Patrick Lunsford
09/28/2011 - "I want to scream at whoever wrote this." That's the reaction I received from my wife when I showed her an old (May 2011) article from NurseWeek magazine. To put this response in perspective, my wife secretly owns the "Little House on the Prairie" DVD…
