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2012 Trends for Reputation Management
By: Patrick Lunsford
01/11/2012 - It's early in the New Year, which means many of us are writing the wrong date, making small talk about how "2011 just flew by," going to movies that want Oscar nominations, and reading plenty of articles/posts on what to expect for the year. In…
What We're Reading: Professional Resolutions for the New Year
By: Beth Doriani
01/06/2012 - Not yet a week into 2012, we are astounded at the very public PR blunders of large corporations so far: Take Pepsi for example. According to Pepsi's attorney, Mountain Dew will dissolve a (dead) mouse. It's the company's defense against a lawsuit in which a…
What We're Thinking: No Comment
By: Christi Dixon
01/04/2012 - We've engaged in a spirited debate this week over this recent New York Times article on the media relations strategy of TLC's director of public relations. In an era of transparency, does her "no comment" strategy hold up? Several of us weighed in... we'd love…
11 Classic Carols - Reputation Management Style
By: Maggie Brandt
12/22/2011 - Perhaps it's the excessive amount of cookies we've been consuming, or the knowledge that we are just hours away from a few days off, but we are are certainly the holiday spirit. On that note, we'd like to present you with our reputation mangement-inspired rendition of our…
What We're Reading: Tis the Season
By: Beth Doriani
12/02/2011 - The holidays are upon us. And, yes, while this means that a number of local radio stations will be playing Christmas music from now until December 25, there are other implications for both businesses and consumers this time of year. Big-name brands have released another…
The Power of Pink - Strategic Partnerships in Cause Marketing
By: Beth Doriani
09/27/2011 - For many, the month of October conjures endless images of autumn treats - apple tarts and pumpkin bread, beer and brats and bluegrass music, colorful leaves and crisp mornings, not to mention Halloween candy galore. The list does not end there. In fact, there are…
Online Coupon Outlets: Getting Consumer Travel off the Ground
By: Beth Doriani
09/22/2011 - Hasta Luego Coupon Clipping, Hola Vacation Attention: There is an epidemic sweeping the nation. Ladies and gentlemen, coupon collecting is back! For a limited time only, you can get $20 worth of food at Whole Foods for only $10! Admission for four to the Contemporary…
What We're Reading: Avoiding Bad Media Relations
By: Chrissy Hugyez
09/16/2011 - At Standing, we approach reputation management through five distinctive disciplines including public relations. One of the core components to public relations is, of course, media relations. This week we appreciated these articles that remind PR practitioners “what not to do” when reaching out to the…
What We're Reading: The Neuroscience of Marketing
By: Beth Doriani
09/09/2011 - Today is special. It is Standing's first-in-a-while full-day Friday. (So long Summer Fridays, we will miss you. However, perks include pumpkin cupcakes and hot apple cider in the break room. Pause. Wipe drool from chin.) It is also the fifth day in a row the…
What Health Care Journalists Are Looking For
By: Nathan Allen
08/03/2011 - Health care and the issues surrounding it can be personal and complicated. Because of the complexities surrounding the world of health care, health reporters often rely on representatives from health care organizations, including hospitals, pharmaceutical companies, medical information technology organizations and the like to supply…
