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Bidding You Farewell
By: Robin Anderson
12/30/2008 - My past six months at Standing have provided me with an educational, fun and worthwhile experience that has helped to lay the groundwork for my career in communications. I have collaborated with a slew of fantastic communicators, and I know that I have grown as…
Moving from Transparency to Accountability in a Recessionary Economy
12/09/2008 - While transparency has become one of the hottest marketing buzz words, public relations professionals have been smirking. One of the tenets of sound public relations always has been transparency. It is at the core of building real and trusted relationships with consumers and other stakeholders. So,…
Hug a reporter today
By: Christi Dixon
10/23/2008 - The newspaper business is taking a beating these days. Check out the latest news on the once-symbiotic relationship between the Associated Press and its member papers. In our own backyard of St. Louis, we're seeing tighter budgets and declining readership lead to eliminated positions, emergency…
Creativity is King During Slow Economic Times
By: Robin Anderson
10/06/2008 - As the economy continues to worsen and consumers become thriftier than before, American businesses are feeling the effects. Traditional marketing tactics are no longer enough; businesses have been forced to think of new and better ways to attract and retain customers during these uncertain and…
It's October 1, do you know where your holiday card is?
By: Tammy Stankey
10/01/2008 - It's that time of year again, and no, I don't mean "Black Friday" (a reference to the major stock market crashes that tend to occur in October), but something less sinister - time to start work on the holiday greeting card. At Standing, we rotate…
Newsweek Changes its Tone
By: Maya Lunnemann
09/25/2008 - Newsweek recently published an article on what Millennials, or twenty-somethings, are saying about the recent financial meltdown. The story is written in a he-said/she-said format where two young Newsweek reporters debate how the collapse of Wall Street affects their generation. The topic itself is very…
School Days: Effective Business Writing
By: Julie Steininger
09/02/2008 - The day after Labor Day – in my book, that should be the beginning of the school year. But at Standing Partnership, we encourage and support a learning environment all year round, both for our employees and the many audiences that have invited us to…
STANDING for Our Communities: We Give Back
By: Cathy Dunkin
09/02/2008 - Just one part of what's special about our team at Standing Partnership is every person's excitement about giving back to our communities. The commitment began with the firm's founding in 1991, but I admit I was blown away recently when a team member pointed out…
Keep An Eye On Monocle
By: Ryan Saale
08/05/2008 - One of the newest trends currently emerging in the traditional publishing world is the cross-niche, global magazine. Apparently, reading up on culture, society, international affairs and everything in between in one compact publication is where readership is going – or, at least where publishing houses…
BlueCasting: Proximity Marketing. Really!
By: Ryan Saale
07/22/2008 - A rather benign conversation last week with a friend in Argentina quickly turned into a heated discussion when she began explaining her newly chosen profession as a "BlueCaster." Not familiar? Don't feel bad, neither was I. She explained BlueCasting as a proximity marketing technology that…
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