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The Best Advice for Using Twitter for Marketing and PR
By: Marijean Jaggers
07/16/2009 - If you're interested in learning how you can use Twitter for Marketing and PR, visit this site: www.howtousetwitterformarketingandpr.com. Did you click through? Really? You should ... The site makes a very strong argument, I think, and one I agree with. Surprised? Maybe even a little…
Whale Hunting: Landing Big Accounts and Transforming Business Starts with Employee Communications
By: Tammy Stankey
06/30/2009 - I'm reading "Whale Hunting: How to Land Big Sales and Transform Your Company" by Tom Searcy and Barbara Weaver Smith. Our CEO, Cathy Dunkin, has seen Tom Searcy speak, has purchased several copies of the book to share, and is leading our team in discussions…
Jon and Kate Plus ... Some Drama
By: Jamie Sokolik
06/11/2009 - I'm going to say two of the most common names in the country, and you're going to be bombarded with very specific images and memories. Ready? Jon and Kate. In case you've been on Mars for the past six months, I'll explain why everyone is…
The Dark Side of Media Rankings
By: Christi Dixon
06/05/2009 - We've had our share of clients who rely on us to help position them in the best possible way with media that reach their influencers or target audiences. Oftentimes that includes an awards strategy, to be listed in the "Top 10" of this or the…
Media Training ... for All
By: Julie Steininger
05/20/2009 - Wow, two recent stories caught my attention. An (in)famous industry and a famous individual are preparing to enter the media world. First, according to the Ottawa Sun, prostitutes in Vancouver will be offered media training prior to the 2010 Olympic Games. "Kerry Porth, with the…
CHO Featured in Charlottesville Social Media Story on WCAV CBS-19
By: Marijean Jaggers
05/14/2009 - Charlottesville Albemarle Airport's executive director Barbara Hutchinson is featured for her use of social media tools, including Twitter and the JetBlast blog in a story that will air tonight at 6pm on WCAV CBS-19. We gained a preview, via Twitter, on YouTube before the broadcast.…
You Got a Big Media Hit - Now What?
By: Beth Minnigerode
05/06/2009 - Here's a great example of a spokesperson (Paul Rieckhoff from SupportYourVet.org) staying on message during an interview. Paul did a great job at getting his messages across in-between Stephen Colbert's wise cracks. The Colbert Report Mon - Thurs 11:30pm / 10:30c Paul Rieckhoff colbertnation.com writeFlash({"bgcolor":"#000000","flashvars":"autoPlay=false","src":"http://media.mtvnservices.com/mgid:cms:item:comedycentral.com:226805","wmode":"window","width":"360","height":"301"});…
Repositioning Swine Flu
By: Julie Steininger
04/29/2009 - Last night, Brian Williams of NBC Nightly News informed me that the federal government requested that we no longer call the recent public health emergency swine flu. Rather, we should call it the H1N1 virus. (In my opinion, too technical; one of the key rules…
Are Macs Losing 'Cool Points' to PCs?
By: Justin Lopinot
04/14/2009 - OK folks, let me get this out of the way off the bat: I'm a pro-PC, anti-Mac guy. I have pretty extensive experience with both, and I just feel like the Apple logo is more about status than it is about quality. "Look at me,…
“The Best Damn Job in the Whole Damn World”
By: Loren Wassell
04/08/2009 - The Chicago Sun-Times recently joined the Chicago Tribune and the Chicago Reader in bankruptcy. I’m grateful to the Reader’s “News Bytes” blogger, Michael Miner, for highlighting a post by the Sun-Times’ prize-winning movie critic, Roger Ebert. In “The Best Damn Job in the Whole Damn…
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