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Can you write in plain language?
By: Beth Minnigerode
08/09/2010 - 46% of adults in the U. S. cannot understand the label on their prescription medicine. 50% of adults in the U.S. are unable to read an eighth grade level book. 44 million adults in the U.S. can't read well enough to read a simple story…
A Night (or Month) at the Museum
By: Melissa Lackey
07/19/2010 - Standing Partnership often gets notified when our Worldcom partner firms launch unique and innovative campaigns. We recently learned about an incredible opportunity from PCI and wanted to share it with you. Check out Chicago’s Museum of Science and Industry. The Museum is seeking the naturally…
Isn’t all networking social?
By: Melissa Lackey
06/28/2010 - Recently, I had the good fortune of spending a morning with the Healthcare Businesswomen's Association. The program focused on social networks. You're probably thinking the same thing I was...another social media in health care presentation. This wasn't the case. Jill Quist presented on social network analysis…
Strategy Comes First: PR Mashup Report
By: Cathy Dunkin
06/07/2010 - Recently I helped lead a breakout session called "PR Mashup: Blending New Media with the Old" at PRSA's Travel and Tourism Conference in Aspen, Colo. I joined colleagues Mike McDougall of Bausch & Lomb and Tom Hoehn of Kodak to describe how organizations can blend…
Social Media Transports You to the Farm
By: Julie Steininger
06/03/2010 - I am a St. Louis Cardinal Baseball fan. I also am a fan of food. So, my ears perked up when I heard a radio commercial featuring Cardinal slugger Matt Holliday promoting Stepping Up to the Plate, an educational ad campaign aimed at increasing consumer…
Honoring Education: A Keynote Speech about Connecting
By: Marijean Jaggers
05/28/2010 - This week I was honored to provide the keynote address at the Charlottesville Albemarle Technical Education Center's completer ceremony. This event, a bit different than a traditional graduation, honors and awards students that have completed a field of study in technical education. The group of…
Five Reasons to Make Professional Development a Priority
By: Christi Dixon
05/18/2010 - We often counsel clients on the value of interacting with people who shape their reputations and can help them achieve their business goals. It's no different for communications professionals. We have a responsibility to keep learning and to surround ourselves with talented people who challenge…
Tiger Woods: Is Being Perfect an Imperfection?
By: Paul Suess
04/14/2010 - Unless you've been living in a cave for the past six months, you know about Tiger Woods' "extracurricular activities." This portion of his life is not the focus of today's discussion. I believe a person's life is exactly that-a life-not mine or anyone else's. However,…
4 Tips for Great Client Headshots
By: Marijean Jaggers
01/22/2010 - Photographer Billy Hunt has produced a brilliant video to help people (yes, ordinary people like you and me) look better and even beautiful in photos. This is great advice for PR people to use for their own publicity photos, but especially for client headshots. …
Oracle of Omaha and his Investment in Good Communication Skills
By: Kathie Woehrmann
01/07/2010 - I recently watched a a re-airing of CNBC's Town Hall with Warren Buffet and Bill Gates at Columbia Business School. During the Town Hall Q&A session, Buffet proclaimed he'd invest $100,000 for 10 percent of the future earnings of any one of the Columbia MBA…
