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Eight News Values: How They Still Fit Into Everyday Media Relations
By: Marijean Jaggers
12/14/2009 - I spent time recently responding to a request for information (RFI) from a possible future client. I enjoy developing these documents because it provides the opportunity to think through common practices and describe them in detail. For example, one of the questions in the form…
Five Things I've Been Into Lately
By: Justin Lopinot
11/18/2009 - I was inspired by Greg Sullentrup, of Momentum Worldwide, who delivered a presentation to our office. After discussing the topic at hand, he shared 10 things that recently have caught his interest. He said he always concluded his presentations with this "10 things" practice. For us,…
The Power of Plain Old Publicity
By: Amber Morris
11/12/2009 - I honestly can't remember the last time I had my TV on. I get my news from the Internet. And in this age of social media, I think we tend to forget the power of plain old publicity via traditional, non-digital sources. I listen to the radio…
Communications Can Change History, Whether or Not You Want To
By: Loren Wassell
11/10/2009 - The next time someone suggests that communications doesn't require careful preparation, you might want to show them where the Berlin Wall used to be. The wall came down on Nov. 9, 1989, and paved the way for reunification of East and West Germany less than…
'If you don't like what is being said, then change the conversation,' PR according to Don Draper
By: Marijean Jaggers
11/04/2009 - I'm a big fan of the AMC show "Mad Men." I especially like the character Don Draper, the creative director at Sterling Cooper advertising agency, a complicated guy who represents the best minds that made up the golden age of advertising on Madison Avenue in…
Are the St. Louis Cardinals the Only Show in Town this Week?
By: Justin Lopinot
10/05/2009 - If you live in the St. Louis area, you may have heard this news already: The St. Louis Cardinals made the playoffs. Yes, it's true. They'll be playing in the postseason starting on Wednesday. What's that? You've heard the news already? Oh, people already know? Really?…
Top Six Reasons NFL's Blackout Policy is Bad PR Move for Football
By: Justin Lopinot
09/09/2009 - The National Football League's 2009 season kicks off tomorrow night in Pittsburgh. Fans in the Steel City who cannot score tickets to the game will have the option to watch the game from the comfort of their homes. That's because the game is a sellout…
Want to improve your reputation? Make sure Corporate Communications is sitting at the C-level table
By: Tammy Stankey
07/16/2009 - In an article today in The Wall Street Journal titled "Wal-Mart's Image Moves from Demon to Darling," reporter Ann Zimmerman dissects the retailer's metamorphism from villain to hero. (Well, maybe not quite hero.) Regardless of your personal opinion on the company (and everyone has one),…
The Best Advice for Using Twitter for Marketing and PR
By: Marijean Jaggers
07/16/2009 - If you're interested in learning how you can use Twitter for Marketing and PR, visit this site: www.howtousetwitterformarketingandpr.com. Did you click through? Really? You should ... The site makes a very strong argument, I think, and one I agree with. Surprised? Maybe even a little…
Whale Hunting: Landing Big Accounts and Transforming Business Starts with Employee Communications
By: Tammy Stankey
06/30/2009 - I'm reading "Whale Hunting: How to Land Big Sales and Transform Your Company" by Tom Searcy and Barbara Weaver Smith. Our CEO, Cathy Dunkin, has seen Tom Searcy speak, has purchased several copies of the book to share, and is leading our team in discussions…
