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By: Loren Wassell
01/28/2009 - If you're concerned about reputation management, it's a nightmare. One of your employees seems to have been soliciting phony, favorable reviews on the Internet. Not surprisingly, he's been caught and outed. Your credibility is on the line. That appears to be what happened to Belkin,…
By: Christi Dixon
01/21/2009 - It was obvious on Inauguration Day. Twitter is becoming more respected as a mainstream news source, professional communications tool and a mouthpiece for citizen journalists. CNN was lauded this past fall for promoting Twitter on air, and NBCWashington.com used Twitter yesterday to inform Inauguration guests of…
By: Beth Minnigerode
01/15/2009 - I guess GlaxoSmithKline's Treximet® received an outpouring of disgust for its commercial featuring women who look like they've decapitated themselves due to their migraine headaches. As a result, Treximet has altered the commercial to look less like a trailer for a zombie movie. I…
By: Tammy Stankey
01/13/2009 - In times like these, organizations are determining how to work smarter with fewer resources. But before taking an ax to your company budget, consider asking your communications professionals to help. Senior communications professionals, armed with your business objectives, can provide experienced counsel on which activities…
By: Julie Steininger
01/09/2009 - On Thursday, sadly, a contract employee was shot by an unknown assailant on the Pfizer campus just a few miles down the highway from our office. Fortunately, recent media reports list the victim to be in satisfactory condition. Standing Partnership works frequently in crisis and…
By: Ryan Saale
01/06/2009 - The who's who of the communications industry will convene at this year's Cannes Lions awards with a little surprise - the PR industry. Yes, the world's premier, global awards festival for those passionate about advertising, communications, and media has announced that PR will join the…
By: Robin Anderson
12/30/2008 - My past six months at Standing have provided me with an educational, fun and worthwhile experience that has helped to lay the groundwork for my career in communications. I have collaborated with a slew of fantastic communicators, and I know that I have grown as…
12/09/2008 - While transparency has become one of the hottest marketing buzz words, public relations professionals have been smirking. One of the tenets of sound public relations always has been transparency. It is at the core of building real and trusted relationships with consumers and other stakeholders. So,…
By: Christi Dixon
10/23/2008 - The newspaper business is taking a beating these days. Check out the latest news on the once-symbiotic relationship between the Associated Press and its member papers. In our own backyard of St. Louis, we're seeing tighter budgets and declining readership lead to eliminated positions, emergency…
By: Robin Anderson
10/06/2008 - As the economy continues to worsen and consumers become thriftier than before, American businesses are feeling the effects. Traditional marketing tactics are no longer enough; businesses have been forced to think of new and better ways to attract and retain customers during these uncertain and…
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