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Deciding What is Mission Critical in a Weak Economy
By: Tammy Stankey
01/13/2009 - In times like these, organizations are determining how to work smarter with fewer resources. But before taking an ax to your company budget, consider asking your communications professionals to help. Senior communications professionals, armed with your business objectives, can provide experienced counsel on which activities…
When Crisis Strikes Close to Home
By: Julie Steininger
01/09/2009 - On Thursday, sadly, a contract employee was shot by an unknown assailant on the Pfizer campus just a few miles down the highway from our office. Fortunately, recent media reports list the victim to be in satisfactory condition. Standing Partnership works frequently in crisis and…
Bienvenue à PR: Cannes Lions Launches New Category
By: Ryan Saale
01/06/2009 - The who's who of the communications industry will convene at this year's Cannes Lions awards with a little surprise - the PR industry. Yes, the world's premier, global awards festival for those passionate about advertising, communications, and media has announced that PR will join the…
Bidding You Farewell
By: Robin Anderson
12/30/2008 - My past six months at Standing have provided me with an educational, fun and worthwhile experience that has helped to lay the groundwork for my career in communications. I have collaborated with a slew of fantastic communicators, and I know that I have grown as…
Moving from Transparency to Accountability in a Recessionary Economy
12/09/2008 - While transparency has become one of the hottest marketing buzz words, public relations professionals have been smirking. One of the tenets of sound public relations always has been transparency. It is at the core of building real and trusted relationships with consumers and other stakeholders. So,…
Hug a reporter today
By: Christi Dixon
10/23/2008 - The newspaper business is taking a beating these days. Check out the latest news on the once-symbiotic relationship between the Associated Press and its member papers. In our own backyard of St. Louis, we're seeing tighter budgets and declining readership lead to eliminated positions, emergency…
Creativity is King During Slow Economic Times
By: Robin Anderson
10/06/2008 - As the economy continues to worsen and consumers become thriftier than before, American businesses are feeling the effects. Traditional marketing tactics are no longer enough; businesses have been forced to think of new and better ways to attract and retain customers during these uncertain and…
It's October 1, do you know where your holiday card is?
By: Tammy Stankey
10/01/2008 - It's that time of year again, and no, I don't mean "Black Friday" (a reference to the major stock market crashes that tend to occur in October), but something less sinister - time to start work on the holiday greeting card. At Standing, we rotate…
Newsweek Changes its Tone
By: Maya Lunnemann
09/25/2008 - Newsweek recently published an article on what Millennials, or twenty-somethings, are saying about the recent financial meltdown. The story is written in a he-said/she-said format where two young Newsweek reporters debate how the collapse of Wall Street affects their generation. The topic itself is very…
School Days: Effective Business Writing
By: Julie Steininger
09/02/2008 - The day after Labor Day – in my book, that should be the beginning of the school year. But at Standing Partnership, we encourage and support a learning environment all year round, both for our employees and the many audiences that have invited us to…
