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Strategy Comes First: PR Mashup Report
By: Cathy Dunkin
06/07/2010 - Recently I helped lead a breakout session called "PR Mashup: Blending New Media with the Old" at PRSA's Travel and Tourism Conference in Aspen, Colo. I joined colleagues Mike McDougall of Bausch & Lomb and Tom Hoehn of Kodak to describe how organizations can blend…
Social Media Transports You to the Farm
By: Julie Steininger
06/03/2010 - I am a St. Louis Cardinal Baseball fan. I also am a fan of food. So, my ears perked up when I heard a radio commercial featuring Cardinal slugger Matt Holliday promoting Stepping Up to the Plate, an educational ad campaign aimed at increasing consumer…
Move Over, Justin Bieber
By: Christi Dixon
05/26/2010 - Hello. My name is Christi, and I'm a reality TV junkie. It's not all trashy. It's inspiring, riveting and oddly redemptive. (Yesterday's Biggest Loser brought me to tears.) And, it's helping my career and clients. Really. I'll bet you this 12-year-old will end up as…
Five Reasons to Make Professional Development a Priority
By: Christi Dixon
05/18/2010 - We often counsel clients on the value of interacting with people who shape their reputations and can help them achieve their business goals. It's no different for communications professionals. We have a responsibility to keep learning and to surround ourselves with talented people who challenge…
Tiger Woods: Is Being Perfect an Imperfection?
By: Paul Suess
04/14/2010 - Unless you've been living in a cave for the past six months, you know about Tiger Woods' "extracurricular activities." This portion of his life is not the focus of today's discussion. I believe a person's life is exactly that-a life-not mine or anyone else's. However,…
Corporate Social Media: Who Can and Should Manage Your Community?
By: Marijean Jaggers
04/13/2010 - The number one struggle our clients and prospects are having with social media is this: Who will do the work to maintain our social media presence? It's an extremely important question to answer. We've seen many blog efforts die; Tweets fritter away over time; Facebook…
42 Reasons the Health Care Industry Should be Watching Twitter
By: Marijean Jaggers
02/11/2010 - Chris Sacca is an influencer. So when Chris tweeted that his mission in life is now to ruin Blue Shield, the impact of that tweet to begin with, was this: 42 people retweeted it. Chris's followers alone are 1,341,550 (as of this writing anyway). The…
How to Repurpose Content to Support Your Brand Through Strategic Communications
By: Marijean Jaggers
10/30/2009 - I've been doing a lot of coaching with clients on how to repurpose content they're already creating to maximize their reach, particularly in the online space. All the content created by members of your team -- whether it's in internal e-mails, on social networking sites,…
Want to improve your reputation? Make sure Corporate Communications is sitting at the C-level table
By: Tammy Stankey
07/16/2009 - In an article today in The Wall Street Journal titled "Wal-Mart's Image Moves from Demon to Darling," reporter Ann Zimmerman dissects the retailer's metamorphism from villain to hero. (Well, maybe not quite hero.) Regardless of your personal opinion on the company (and everyone has one),…
Update: Crisis Communications & Matrixx’s Zicam brand: Something stinks and we can’t even smell it!
By: Tammy Stankey
06/17/2009 - Update: Since this blog was posted, there is now a full page ad in USA Today (9A) from Matrixx, as well as a video and written message to consumers on the Zicam website. This time CEO Bill Hemelt does much better. Yesterday the FDA warned consumers…
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