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Newspapers debate their own ethical dilemmas
By: Maya Lunnemann
10/24/2008 - Steve Parker, deputy managing editor for the St. Louis Post-Dispatch, is following in the footsteps of the Knoxville News Sentinel and asking his readers to debate about the ethics of newspapers endorsing a presidential candidate. The News Sentinel raises the following points: Arguments in favor…
Financial Brands Shine Amidst the Turmoil
10/22/2008 - In this economy, no one has a tougher job at marketing than the leaders of financial brands. How can these organizations, at the center of the crisis, communicate with consumers in a way that will foster credibility and create confidence in our financial institutions? It…
Marketing During an Economic Downturn: What Do You Say?
10/16/2008 - I like some television ads. Yes, I know most people avoid them. But the really good ones from major national brands tell us so much in such little time. These ads provide insightful peaks into a company's marketing strategy, giving people in our profession lots…
Tight-rope Walking in Media and Politics
By: Maya Lunnemann
10/08/2008 - After watching the last two debates and the never-ending analyses of the debates, I've realized that politics reveal a lot about the media. Has anyone else noticed how journalists are turning to other journalists to serve as “political experts” or “political commentators?” For example, how…
Business Lesson in India
By: Marijean Jaggers
09/26/2008 - Last week, my colleague Jennifer and I had the great fortune to travel to India to conduct some client work. While in Ahmedabad and Mumbai, we discovered that in restaurants, at our hotel and on the Indian airline we took, we were presented at every…
One Man's Fluff Is Another's Treasure
By: Mistie Thompson
08/28/2008 - If you're a regular "Where Do You Stand?" reader, you may have noticed that I'm a rather, shall we say, conversational writer. Some would attribute that to my country hick Southern heritage, while others might accuse call it unprofessional unconventional. On a number of occasions,…
Have opinions of China changed due to Olympics?
By: Justin Lopinot
08/25/2008 - The Olympics are now over, so China's time in the spotlight will slowly fade away. The games in Beijing served as a PR opportunity for the country – a chance to put reputation management skills to the test and show the world that it's more…
Fostering relationships that outlive you
By: Christi Dixon
08/19/2008 - We're often asked in our business if "building relationships" reaps ROI in the long term. I could give countless examples of how positive relationships can buoy companies during downturns, how Southwest Airlines has risen to the top of its industry by cultivating employee support, how…
Managing Your Reputation While Surviving the Daily Grind
By: Chrissy Hugyez
08/14/2008 - At Standing Partnership, a reputation management firm, we are regularly advising our clients on creative and effective ways to develop and maintain a positive reputation in the community. Recently, on my trek to work – a wonderful 45 minutes or more thanks to the Hwy.…
Blog Pulse - it's like spying on conversations!
By: Tammy Stankey
08/11/2008 - Recently I attended Bulldog Reporter's PR Universtiy "Social Media Bootcamp" for PR professsionals. I'm still digesting all I learned and trying to experiment with a few things to keep them the top-of-mind. One (of many) tools trainer Sally Falkow demonstrated was Nielson BuzzMetrics' Blog Pulse.…
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