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Blind Meeting; Like Blind Dating Only More Fun
By: Marijean Jaggers
01/08/2009 - As a person who seeks and explores new business opportunities on behalf of Standing Partnership, I go on a lot of blind dates meetings. I can't even tell you how many times I've arranged to meet a near-total stranger for coffee or lunch to discuss…
Bienvenue à PR: Cannes Lions Launches New Category
By: Ryan Saale
01/06/2009 - The who's who of the communications industry will convene at this year's Cannes Lions awards with a little surprise - the PR industry. Yes, the world's premier, global awards festival for those passionate about advertising, communications, and media has announced that PR will join the…
How to Navigate 'Wicked Problems'
By: Julie Steininger
12/11/2008 - Contrary to what the phrase sounds like, "wicked problems" are not issues that pre-teen skateboarders encounter at the local skate park. Rather, wicked problems: Are hard to define Lack precedent Have many diverse stakeholders Have complex causes Fundamentally have no "right answer" Wicked problems could…
Taking a Cue from Merrill Lynch
By: Maya Lunnemann
12/10/2008 - I wonder if Merrill Lynch's CEO, John Thain, is still kicking himself. After all, he did take quite a beating after reports leaked that he would ask the company's directors for a $10 million bonus. After almost a full day of enduring ridicule from…
Setting Key Results Objectives
By: Tammy Stankey
12/01/2008 - Recently, at our company retreat, we took a look at the local and national economies and discussed how they will impact our clients' businesses and our own. Some might envision that as a depressing discussion. It was anything but. Instead, my colleagues and I walked out feeling empowered…
Election Time Isn't Just for the Candidates
By: Beth Minnigerode
10/27/2008 - In this election season, numerous organizations are raising their profile by promoting their thought leadership and positions on key issues. Here's an example of a statement from the Missouri Hospital Association (MHA) regarding Proposition B. They did a great job at: Taking a strong stance…
Newspapers debate their own ethical dilemmas
By: Maya Lunnemann
10/24/2008 - Steve Parker, deputy managing editor for the St. Louis Post-Dispatch, is following in the footsteps of the Knoxville News Sentinel and asking his readers to debate about the ethics of newspapers endorsing a presidential candidate. The News Sentinel raises the following points: Arguments in favor…
Financial Brands Shine Amidst the Turmoil
10/22/2008 - In this economy, no one has a tougher job at marketing than the leaders of financial brands. How can these organizations, at the center of the crisis, communicate with consumers in a way that will foster credibility and create confidence in our financial institutions? It…
Marketing During an Economic Downturn: What Do You Say?
10/16/2008 - I like some television ads. Yes, I know most people avoid them. But the really good ones from major national brands tell us so much in such little time. These ads provide insightful peaks into a company's marketing strategy, giving people in our profession lots…
Tight-rope Walking in Media and Politics
By: Maya Lunnemann
10/08/2008 - After watching the last two debates and the never-ending analyses of the debates, I've realized that politics reveal a lot about the media. Has anyone else noticed how journalists are turning to other journalists to serve as “political experts” or “political commentators?” For example, how…
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