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Repositioning Swine Flu
By: Julie Steininger
04/29/2009 - Last night, Brian Williams of NBC Nightly News informed me that the federal government requested that we no longer call the recent public health emergency swine flu. Rather, we should call it the H1N1 virus. (In my opinion, too technical; one of the key rules…
Les Miserables to Fantastique
By: Christi Dixon
04/16/2009 - I'm admittedly a huge "Les Miserables" fan; have been since it came onto the Broadway scene in the late '80s. I'm also a huge reality TV fan, er junkie, so when I heard a recommendation at PRSA's St. Louis chapter meeting yesterday to watch Susan Boyle,…
Rethinking Presidential Addresses
By: Patrick Lunsford
03/23/2009 - So ... I'm sitting down Sunday evening and watching President Barack Obama on CBS' "60 Minutes" and I'm wondering if the traditional national television network address has unofficially outlived its usefulness (as the core channel between the president and citizens). Last week, Maya blogged about the president's recent…
Media Relations for the Media: “Basic Cable Personality Clash Skirmish ‘09”
By: Patrick Lunsford
03/13/2009 - This past Thursday night, Jim Cramer, of CNBC's Mad Money fame, sat down for an interview with The Daily Show's Jon Stewart. The event, satirically called the "week-long feud of the century," started after Cramer took personal offense to The Daily Show's recent lambasting of…
Good Is Actually Good
By: Mistie Thompson
03/09/2009 - Call me dumb, or delusional, or desperately in need of a long tropical vacation (guilty as charged), but in an effort to find a bright spot in the chaos that seems to be surrounding us these days, I believe I've identified one: we now must live…
Trust: It’s Not Just for Breakfast Anymore
By: Julie Steininger
01/28/2009 - I recently participated in a conversation with health and nutrition experts from across the country. One of the influencers, who works in public health, mentioned the distrust of corporations by the community members with whom she regularly interacts. This is a real dilemma for organizations…
What Were You Thinking?
By: Loren Wassell
01/28/2009 - If you're concerned about reputation management, it's a nightmare. One of your employees seems to have been soliciting phony, favorable reviews on the Internet. Not surprisingly, he's been caught and outed. Your credibility is on the line. That appears to be what happened to Belkin,…
Do Zombies Really Help Sell Medication?
By: Beth Minnigerode
01/15/2009 - I guess GlaxoSmithKline's Treximet® received an outpouring of disgust for its commercial featuring women who look like they've decapitated themselves due to their migraine headaches. As a result, Treximet has altered the commercial to look less like a trailer for a zombie movie. I…
Blind Meeting; Like Blind Dating Only More Fun
By: Marijean Jaggers
01/08/2009 - As a person who seeks and explores new business opportunities on behalf of Standing Partnership, I go on a lot of blind dates meetings. I can't even tell you how many times I've arranged to meet a near-total stranger for coffee or lunch to discuss…
Bienvenue à PR: Cannes Lions Launches New Category
By: Ryan Saale
01/06/2009 - The who's who of the communications industry will convene at this year's Cannes Lions awards with a little surprise - the PR industry. Yes, the world's premier, global awards festival for those passionate about advertising, communications, and media has announced that PR will join the…
