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Setting Things Right
By: Loren Wassell
08/06/2008 - When things go wrong, you have an issue to manage. But, prompt positive action can turn the situation around -- or, at least, nip it in the bud. Circuit City just demonstrated this. Mad Magazine published a parody Circuit City ad, poking fun at things…
"I'm Sorry"
By: Susan Iskiwitch
07/30/2008 - An apologetic J. Crew e-mail to customers and newsletter subscribers hit inboxes this morning. The company has been having some internal issues that resulted in the mistreatment of online and catalog shoppers over the past few weeks. Sometimes it's best for a company to own…
Don't Want to Brag, But...
By: Mistie Thompson
07/03/2008 - ...our fearless COO, Melissa Lackey (who we're convinced never sleeps), has written an article for PR News' "Crisis Management Guidebook, vol. 2" now available from the PR Press. With the intriguing title "Winning the Most Serious Game in Town: the Reputation Championship," it's relevant to…
A Choice of Changes
By: Loren Wassell
06/18/2008 - InBev continues to advocate for its offer to buy Anheuser-Busch, the last big beer brewer firmly planted in the United States. In an op-ed in Tuesday's St. Louis Post-Dispatch, InBev CEO Carlos Brito promises to keep the beloved Clydesdales and Grant's Farm, and repeats previous…
Corporate Branding: What We Can Learn by Monitoring the Brand of America
06/13/2008 - Thomas Friedman writes today that the selection of Barack Obama as the Democratic nominee has given more of a bump to America's overseas image than “the entire Bush public diplomacy effort for seven years.” He talks about how Obama's nomination demonstrates that people still hunger…
What do presidential elections have in common with toxic waste sites?
By: Loren Wassell
06/06/2008 - When the subject of communications is a “low-trust, high-concern” situation, such as toxic waste or other environmental issues, facts are only the first step. More than 10 years ago, Dr. Vincent T. Covello, director of the Center for Risk Communication, established that competence and expertise…
Social Media's Campaign Limitations
05/14/2008 - I have become obsessed with watching primary returns on CNN. Isn't the "magic map" cool? Watching last night the commentators pointed out the rural areas Clinton continues to win by a very wide margin. By now, everyone is familiar with Clinton's argument that she is…
Trader Joe's and the Rectifying of the Ooze
By: Susan Iskiwitch
04/29/2008 - After work yesterday, I went to the Trader Joe's in the St. Louis suburb of Brentwood to buy some ingredients for a stir-fry dinner: onions, tofu, snap peas and green and red peppers. I got home, broke into the cellophane that contained my peppers, and…
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