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Have opinions of China changed due to Olympics?
By: Justin Lopinot
08/25/2008 - The Olympics are now over, so China's time in the spotlight will slowly fade away. The games in Beijing served as a PR opportunity for the country – a chance to put reputation management skills to the test and show the world that it's more…
Fostering relationships that outlive you
By: Christi Dixon
08/19/2008 - We're often asked in our business if "building relationships" reaps ROI in the long term. I could give countless examples of how positive relationships can buoy companies during downturns, how Southwest Airlines has risen to the top of its industry by cultivating employee support, how…
Managing Your Reputation While Surviving the Daily Grind
By: Chrissy Hugyez
08/14/2008 - At Standing Partnership, a reputation management firm, we are regularly advising our clients on creative and effective ways to develop and maintain a positive reputation in the community. Recently, on my trek to work – a wonderful 45 minutes or more thanks to the Hwy.…
Blog Pulse - it's like spying on conversations!
By: Tammy Stankey
08/11/2008 - Recently I attended Bulldog Reporter's PR Universtiy "Social Media Bootcamp" for PR professsionals. I'm still digesting all I learned and trying to experiment with a few things to keep them the top-of-mind. One (of many) tools trainer Sally Falkow demonstrated was Nielson BuzzMetrics' Blog Pulse.…
Setting Things Right
By: Loren Wassell
08/06/2008 - When things go wrong, you have an issue to manage. But, prompt positive action can turn the situation around -- or, at least, nip it in the bud. Circuit City just demonstrated this. Mad Magazine published a parody Circuit City ad, poking fun at things…
"I'm Sorry"
By: Susan Iskiwitch
07/30/2008 - An apologetic J. Crew e-mail to customers and newsletter subscribers hit inboxes this morning. The company has been having some internal issues that resulted in the mistreatment of online and catalog shoppers over the past few weeks. Sometimes it's best for a company to own…
Don't Want to Brag, But...
By: Mistie Thompson
07/03/2008 - ...our fearless COO, Melissa Lackey (who we're convinced never sleeps), has written an article for PR News' "Crisis Management Guidebook, vol. 2" now available from the PR Press. With the intriguing title "Winning the Most Serious Game in Town: the Reputation Championship," it's relevant to…
A Choice of Changes
By: Loren Wassell
06/18/2008 - InBev continues to advocate for its offer to buy Anheuser-Busch, the last big beer brewer firmly planted in the United States. In an op-ed in Tuesday's St. Louis Post-Dispatch, InBev CEO Carlos Brito promises to keep the beloved Clydesdales and Grant's Farm, and repeats previous…
Corporate Branding: What We Can Learn by Monitoring the Brand of America
06/13/2008 - Thomas Friedman writes today that the selection of Barack Obama as the Democratic nominee has given more of a bump to America's overseas image than “the entire Bush public diplomacy effort for seven years.” He talks about how Obama's nomination demonstrates that people still hunger…
What do presidential elections have in common with toxic waste sites?
By: Loren Wassell
06/06/2008 - When the subject of communications is a “low-trust, high-concern” situation, such as toxic waste or other environmental issues, facts are only the first step. More than 10 years ago, Dr. Vincent T. Covello, director of the Center for Risk Communication, established that competence and expertise…
