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Trade Show Marketing -- Social Media Before the Show
By: Maggie Brandt
05/08/2012 - If you've ever attended a tradeshow, or a conference with an exhibit hall, you likely understand how difficult it is to stand out from the crowd. With rows and rows of booths to wander by, tradeshow attendees can easily get lost, overwhelmed or, worst of…
What Olive Garden Taught Me About Being a Better Person
By: Vicki Boutwell
05/07/2012 - Last week, I was watching "Rock Center with Brian Williams" (with about five other people, according to the Nielsen ratings...). Anyway, Chelsea Clinton did an interesting story on a great example of cause marketing and corporate citizenship done the right way that really impressed me.…
What We're Reading - Celebrating Earth Day and Sustainability
By: Larissa Piper
04/23/2012 - Over the weekend, we celebrated Earth Day, a day where Americans join together to celebrate what many consider the birth of the modern environmental movement. If you follow our blog on a regular basis, you're aware that sustainability is a frequent conversation topic with our…
Standing Up for the St. Louis Green Business Challenge
By: Julie Layton
04/18/2012 - I'm proud to report that this year Standing Partnership is taking on the St. Louis Regional Chamber & Growth Association St. Louis Green Business Challenge for the first time! In reflecting on our sustainability work on behalf of clients, the newly rejuvenated Green Team decided…
Senator Roy Blunt Speaks to Agribusiness Leaders
By: Christine Luelf
04/16/2012 - During last week's meeting of the St. Louis Agribusiness Club, the Honorable Senator Roy Blunt spoke to the region's agribusiness leaders. Speaking on issues including the Renewable Fuels Standard, the 2012 election and the economy, Senator Roy Blunt's attendance at the St. Louis Agribusiness Club…
Standing Presents -- Behind the Scenes at Standing Partnership
By: Ashlyn Brewer
04/12/2012 - In February my colleague Chrissy blogged about Standing Partnership's first-ever edition of Standing Presents, a new cultural event we designed with six-minute presentations on everything from client highlights to personal interests. The idea is to enliven our happy hours by learning more about and from…
Passion is Key to Pro Bono Work
By: Jessica Hartman
04/10/2012 - At Standing Partnership, pro-bono work isn't an afterthought, it's a priority. For 20 years, Standing Partnership has been giving back to the community. Our history and reputation as community partners is why Senior Vice President Julie Steininger recently participated in an International Association of Business…
Four More Tips for Thought Leadership Campaigns
By: Beth Minnigerode
04/03/2012 - In our second installment of thought leadership campaign tips, we focus on what to do once you've identified your topics and subject matter experts and prepared them for their role as a thought leader. Click here to check out our first four tips from our…
When “Pink Slime” Goes Viral
By: Mihaela Grad
04/02/2012 - As if we needed more proof that social media can trigger a communications crisis, here comes the case of "pink slime," or finely textured beef used as filler in up to 15 percent of all ground beef sold in the U.S. This unfortunately nicknamed product…
Infographics Show the Sustainability Story
By: Andrea Mollett
03/28/2012 - We all learn in English class to "show, don't tell" and "a picture is worth a thousand words." That direction is still true today, and may explain the growing popularity of infographics as tools to illustrate a narrative. Information graphics, or infographics, are not new.…
