Our Blog: where do you stand?
All Blog Entries | Subscribe to Feed
Companies Can't Abandon Social Media's Front Lines
By: Ashlyn Brewer
12/12/2011 - If companies weren't scared of social media before, they'd definitely be shaking in their boots after reading this recent Forbes article on the Alec Baldwin/American Airlines scuffle -- "Companies Can't Win the Twitter Wars." The article portrays Twitter as the Wild West of consumer opinions,…
Embracing GRI Sustainability Reporting: What is GRI?
By: Kristin Gumper
12/06/2011 - As we head into the holiday season, December marks an important time for Standing staffers. We're reflecting on our 2011 performance and identifying goals for the coming year. We're also counting our blessings and thinking about the ways we can give back. In 2011, I…
What We're Reading: Tis the Season
By: Beth Doriani
12/02/2011 - The holidays are upon us. And, yes, while this means that a number of local radio stations will be playing Christmas music from now until December 25, there are other implications for both businesses and consumers this time of year. Big-name brands have released another…
Join us at the Third Annual St. Louis Holiday Benetwit
By: Cathy Dunkin
12/02/2011 - The busy holiday season is upon us! We hope you will attend the Third Annual St. Louis Holiday "Benetwit" (a tweet-up for a good cause) to benefit the United Way on Thursday, December 8, at Third Degree Glass Factory. The evening will feature glass-blowing demonstrations,…
Who Should Use Google Plus?
By: Ashlyn Brewer
12/01/2011 - If you watched our last video, or have read much of the information about Google Plus, you probably have a pretty good idea of what it is. However, you may still be wondering if it's right for you and your organization. In our second video…
Betsy Cohen, Nestle Purina and St. Louis Petlover Coalition
By: Cathy Dunkin
11/30/2011 - Please click below for my brief interview featuring Betsy Cohen, vice president of sustainability for Nestlé Purina, who constantly inspires me with her creativity, commitment and innovative approaches. Betsy drives a leading global company's sustainability efforts, but our Standing team has come to know…
What is Google Plus?
By: Ashlyn Brewer
11/29/2011 - In our first video blog debate, my colleague Nick Sargent and I discuss the social media question of the season "What is Google Plus?" This might seem like a simple enough question, but for a new network, which has generated both enthusiasm and disappointment among…
Start Making the Case for Social Media Investment with this Video
By: Nick Sargent
11/28/2011 - At Standing Partnership, we're often asked by clients how they can best make the case for an investment in social media that makes sense (and more importantly, dollars) for the company. Making the business case isn't always easy for social media. Like most…
Happy Thanksgiving! (and a few food facts...)
By: Julie Steininger
11/22/2011 - Today at Standing we indulged in our annual Thanksgiving Potluck lunch. From the Apple Snicker Salad to the zesty cranberries, it was delicious and fun! And here's the "family" photo to prove it - even with some of us in our complementary argyle sweaters (or…
What We're Thinking: Giving Thanks
By: Maggie Brandt
11/22/2011 - I just finished a fascinating book by Eric Weiner called The Geography of Bliss, which recounts the author's travels to Iceland, Qatar, Bhutan and seven other countries in search of the happiest place in the world. While each culture possesses a unique definition of what…
