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Do Zombies Really Help Sell Medication?
By: Beth Minnigerode
01/15/2009 - I guess GlaxoSmithKline's Treximet® received an outpouring of disgust for its commercial featuring women who look like they've decapitated themselves due to their migraine headaches. As a result, Treximet has altered the commercial to look less like a trailer for a zombie movie. I…
Deciding What is Mission Critical in a Weak Economy
By: Tammy Stankey
01/13/2009 - In times like these, organizations are determining how to work smarter with fewer resources. But before taking an ax to your company budget, consider asking your communications professionals to help. Senior communications professionals, armed with your business objectives, can provide experienced counsel on which activities…
When Crisis Strikes Close to Home
By: Julie Steininger
01/09/2009 - On Thursday, sadly, a contract employee was shot by an unknown assailant on the Pfizer campus just a few miles down the highway from our office. Fortunately, recent media reports list the victim to be in satisfactory condition. Standing Partnership works frequently in crisis and…
Blind Meeting; Like Blind Dating Only More Fun
By: Marijean Jaggers
01/08/2009 - As a person who seeks and explores new business opportunities on behalf of Standing Partnership, I go on a lot of blind dates meetings. I can't even tell you how many times I've arranged to meet a near-total stranger for coffee or lunch to discuss…
Corporate Blogging 101: What To Do With Comments
By: Marijean Jaggers
01/06/2009 - Conversations with clients who blog or who are thinking of blogging inevitably turn to the topic of comments. Generally the topic starts with whether they should allow comments or not and whether (and how) they should be moderated, to make sure no one is writing anything…
Bienvenue à PR: Cannes Lions Launches New Category
By: Ryan Saale
01/06/2009 - The who's who of the communications industry will convene at this year's Cannes Lions awards with a little surprise - the PR industry. Yes, the world's premier, global awards festival for those passionate about advertising, communications, and media has announced that PR will join the…
A Gift for Work and Play – The Flip Video Camcorder
By: Beth Minnigerode
01/05/2009 - At a recent gathering to say goodbye to our intern Robin (we'll miss you Robin!), our team's conversation turned to our favorite holiday gifts. The responses ranged from strange (kitchen handy wipes - really, Julie?) to thoughtful (an Adirondack chair built by grandpa from wood…
Bidding You Farewell
By: Robin Anderson
12/30/2008 - My past six months at Standing have provided me with an educational, fun and worthwhile experience that has helped to lay the groundwork for my career in communications. I have collaborated with a slew of fantastic communicators, and I know that I have grown as…
Simple Holiday “De-Stressors”
By: Cathy Dunkin
12/22/2008 - It's no secret - I LOVE the traditions of Christmas! It's natural: I grew up singing carols around the piano with my family; power shopping for the perfect gifts for friends, family and even pets; and crying at all of the great holiday movies from…
How to Navigate 'Wicked Problems'
By: Julie Steininger
12/11/2008 - Contrary to what the phrase sounds like, "wicked problems" are not issues that pre-teen skateboarders encounter at the local skate park. Rather, wicked problems: Are hard to define Lack precedent Have many diverse stakeholders Have complex causes Fundamentally have no "right answer" Wicked problems could…
