Our Blog: where do you stand?
All Blog Entries | Subscribe to Feed
Corporate Blogging 101: Bagels and Blogging
By: Amber Morris
12/10/2008 - I'm at the office eating a bagel. Today's bagel is a carrot really ... a carrot to incent a behavior. I'm blogging about it because I think it addresses a challenge many people face with blogs and other social media vehicles ... the time commitment they require. You…
Taking a Cue from Merrill Lynch
By: Maya Lunnemann
12/10/2008 - I wonder if Merrill Lynch's CEO, John Thain, is still kicking himself. After all, he did take quite a beating after reports leaked that he would ask the company's directors for a $10 million bonus. After almost a full day of enduring ridicule from…
Moving from Transparency to Accountability in a Recessionary Economy
12/09/2008 - While transparency has become one of the hottest marketing buzz words, public relations professionals have been smirking. One of the tenets of sound public relations always has been transparency. It is at the core of building real and trusted relationships with consumers and other stakeholders. So,…
A Paradox Among Chief Marketing Executives
By: Christi Dixon
12/08/2008 - A recent survey tells us that the majority of CMOs aren't as enamored with social networks as we might think. Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not…
Competition Heats Up in Newsrooms
By: Maya Lunnemann
12/05/2008 - Until recently, the Associated Press was the go-to resource for high-quality, breaking news. Newsrooms paid top dollar, more than $800,000 for some members, to access the AP's stories. But several have recently revolted against the high fees (despite the fact that the AP is a…
You Can Never Be Too Careful About What You Write Online
By: Justin Lopinot
12/04/2008 - Now that Facebook is mainstream (heck, even this 32-year-old is a member), it's increasingly likely that there are people out there watching for you to slip up. Most people know that potential employers are out there looking at your online activities. But now even government…
Setting Key Results Objectives
By: Tammy Stankey
12/01/2008 - Recently, at our company retreat, we took a look at the local and national economies and discussed how they will impact our clients' businesses and our own. Some might envision that as a depressing discussion. It was anything but. Instead, my colleagues and I walked out feeling empowered…
Car Execs in the Hot Seat: A Sincere Response
11/26/2008 - William Ford, the executive chairman of Ford, gave an interview on NPR last night about the industry's request for a "bailout." It was one of the most refreshing, down-to-earth commentaries I have heard from this industry. President-elect Obama yesterday called the Big 3 "tone deaf."…
Tis’ the season for giving… St. Louis needs YOU
By: Robin Anderson
11/20/2008 - Twelve thousand seven hundred fifty-two. That's the number of the "neediest, most troubled families in St. Louis," as categorized by the St. Louis Post-Dispatch. According to the article "Families' plight stirs aid for thousands," the number of families in this stack is up by 1,000…
Explaining Corporate Blog Comment Moderation
By: Susan Iskiwitch
11/19/2008 - Approving comments on a corporate blog is a delicate process. On one hand, a corporate blog team wants to encourage its readers to have a voice and engage in two-way communication. On the other, the blog team must ensure the comments displayed publically are genuine…
